Content Marketing Executive On-site Bangalore View role

Brandshark; Bengaluru; On-site; INR 400,000 - 650,000; Full time

Job summary

Brandshark in Bengaluru seeks a creative content marketer to craft engaging video ad scripts, reels, UGC scripts and promotional content for performance campaigns across multiple client accounts.

You will research client industries, audiences, competitors and market trends to develop relevant ideas, create hooks and CTAs to boost engagement, and collaborate with marketers, strategists, designers and production teams to execute concepts.

Qualifications

• 1–3 years of content marketing, content strategy or copywriting experience.
• Strong writing, storytelling and research skills.
• Understanding of performance marketing creatives and direct-response advertising.

Responsibilities

• Develop engaging video ad scripts, reels, UGC scripts, and promotional content for campaigns across client accounts.
• Research client industries, audiences, competitors and market trends to develop relevant content ideas.
• Create strong hooks, storytelling and CTAs to improve ad engagement and conversions.
• Collaborate with performance marketers, creative strategists, designers and video production teams to execute concepts.
• Develop multiple script variations for A/B testing across audiences, platforms and objectives.
• Adapt scripts for platforms such as Instagram, YouTube and other digital channels.
• Understand campaign objectives, audience pain points and product USPs to drive conversions.
• Review campaign performance and iterate to improve future scripts and concepts.
• Manage content requirements and deadlines across multiple clients and projects.

Skills

Content marketing

Copywriting

Storytelling

Research skills

Ad scripts

CTA optimization

Short-form video

Job description

Review the role details below and send through a concise application.

Responsibilities

Develop engaging video ad scripts, reels, UGC scripts, and promotional content for performance marketing campaigns across multiple client accounts.Research client industries, target audiences, competitors, and market trends to develop relevant content ideas.Create strong hooks, compelling storytelling, and clear calls to action (CTAs) to improve ad engagement and conversions.Collaborate with performance marketers, creative strategists, designers, and video production teams to execute campaign concepts.Develop multiple script variations for A/B testing across different audiences, platforms, and campaign objectives.Adapt scripts for platforms such as Instagram, YouTube, and other digital advertising channels.Understand campaign objectives, audience pain points, and product USPs to create conversion-focused content.Review campaign performance and incorporate insights to improve future scripts and creative concepts.Manage content requirements and deadlines across multiple clients and projects.

Requirements

• 1–3 years of experience in content marketing, content strategy, copywriting.
• Strong writing, storytelling, and research skills.
• Understanding of performance marketing creatives and direct-response advertising.
• Ability to write engaging hooks, ad scripts, product-led storytelling, and persuasive CTAs.
• Familiarity with short-form video formats, reels, UGC ads, and social media advertising.
• Ability to handle multiple client accounts across different industries.
• Strong attention to detail, creativity, and the ability to work in a fast-paced agency environment.