Content Marketing Executive

Brandshark; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

Brandshark is seeking a content marketer to craft video ad scripts, reels, and UGC content for performance campaigns across multiple client accounts. You will research industries and audiences to create hooks, storytelling, and persuasive CTAs that boost engagement and conversions.

The role requires collaborating with marketers, designers, and production teams to test variations, adapt for platforms like Instagram and YouTube, and manage deadlines across several projects.

Qualifications

• 1–3 years of experience in content marketing, content strategy, copywriting.
• Strong writing, storytelling, and research skills.
• Understanding of performance marketing creatives and direct-response advertising.
• Ability to write engaging hooks, ad scripts, product-led storytelling, and persuasive CTAs.
• Familiarity with short-form video formats, reels, UGC ads, and social media advertising.
• Ability to handle multiple client accounts across different industries.
• Strong attention to detail, creativity, and the ability to work in a fast-paced agency environment

Responsibilities

• Develop engaging video ad scripts, reels, UGC scripts, and promotional content for campaigns across client accounts.
• Research client industries, target audiences, competitors, and market trends to generate relevant content ideas.
• Create strong hooks, compelling storytelling, and clear CTAs to improve ad engagement and conversions.
• Collaborate with performance marketers, creative strategists, designers, and video production teams to execute campaigns.
• Develop multiple script variations for A/B testing across audiences, platforms, and objectives.
• Adapt scripts for platforms such as Instagram, YouTube, and other digital channels.
• Understand campaign objectives, audience pain points, and product USPs to create conversion-focused content.
• Review campaign performance and incorporate insights to improve future scripts and concepts.
• Manage content requirements and deadlines across multiple clients and projects.

Skills

Content marketing

Content strategy

Copywriting

Storytelling

Research skills

Short-form video

UGC ads

CTAs writing

Multi-client management

Attention to detail

Job description

• Develop engaging video ad scripts, reels, UGC scripts, and promotional content for performance marketing campaigns across multiple client accounts.


• Research client industries, target audiences, competitors, and market trends to develop relevant content ideas.


• Create strong hooks, compelling storytelling, and clear calls to action (CTAs) to improve ad engagement and conversions.


• Collaborate with performance marketers, creative strategists, designers, and video production teams to execute campaign concepts.


• Develop multiple script variations for A/B testing across different audiences, platforms, and campaign objectives.


• Adapt scripts for platforms such as Instagram, YouTube, and other digital advertising channels.


• Understand campaign objectives, audience pain points, and product USPs to create conversion-focused content.


• Review campaign performance and incorporate insights to improve future scripts and creative concepts.


• Manage content requirements and deadlines across multiple clients and projects.

Requirements:

• 1–3 years of experience in content marketing, content strategy, copywriting.


• Strong writing, storytelling, and research skills.


• Understanding of performance marketing creatives and direct-response advertising.


• Ability to write engaging hooks, ad scripts, product-led storytelling, and persuasive CTAs.


• Familiarity with short-form video formats, reels, UGC ads, and social media advertising.


• Ability to handle multiple client accounts across different industries.


• Strong attention to detail, creativity, and the ability to work in a fast-paced agency environment