Content Marketer – Griphic

Unify Career; India; On-site; INR 500,000 - 800,000; Full time

Job summary

Unify Career is seeking a Content Marketer who can own execution and help scale our content engine. You’ll work with the team to turn ideas into sharp communication and maintain consistency across channels.

You should be comfortable taking ownership, producing high-quality output for campaigns, and scaling content through repurposing while ensuring timely delivery in a fast-moving startup setting. This role focuses on aligning content with outreach and BD for better campaign performance.

Qualifications

• Exceptional writing with clarity and structure.
• Ability to translate complex ideas into business language.
• Understanding of B2B/startup audience (founders, CXOs).
• Comfortable in fast-moving, low-structure environments.

Responsibilities

• Own Content Output: social posts, emails, and briefs translated into publish-ready content.
• Contribute to Digital Campaigns: write ad copies and campaign-aligned content.
• Scale Content Through Repurposing: maintain consistency across formats while avoiding repetition.
• Maintain Content Flow: manage drafts and iterations to ensure timely output without constant follow-ups.

Skills

Strong writing ability

Translate complex ideas into business

B2B/startup audience

Fast-moving environment

Job description

We’relooking for a Content Marketer who can take ownership of execution and help scale our content engine.

You’llwork alongside the team to:

• Turn ideas into sharp communication
• Maintain consistency across channels
• Support ongoing campaigns with high-quality output

You should be comfortable operating with:

• Direction, not micromanagement
• Ownership, not task-taking

WhatYou’llDo

1. Own Content Output

Create:

• Social mediaposts (founder + brand)
• Email sequences (outreach + follow-ups)
• Take inputs (notes, conversations, briefs) → turn into publish-ready content

2. Contribute to Digital Campaigns

Support ongoing marketing efforts by:

• Writing ad copies (hooks, primary text)
• Creating campaign-aligned content

Think in terms of:

• Audience relevance
• Clarity of message
• Conversion intent (not just engagement)

3. Scale Content Through Repurposing

Convert:

• Ensure consistency across formats without repetition fatigue

4.MaintainContent Flow

Manage:

• Drafts and iterations
• Ensure output is consistent andtimelywithout constant follow-ups

Work closely with:

• BD → for outreach alignment

WhatWe’reLooking For

Core Skills

• Strong writing ability (simple, clear, structured)
• Ability to translate complex ideas into business language
• Understanding of B2B/startup audience (founders, CXOs)
• Comfortable working in a fast-moving, low-structure environment

Experience

• 3-7years in content / marketing roles
• (flexible if the work is strong)

Why This Role Matters

We’reincreasing our focus on digital marketing.

Which means:

• More campaigns
• More content
• More consistencyrequired

This roleensures that we scale without compromising quality.