Content Marketer (B2B SaaS)

Markeeters.com; Gurugram District; Híbrido; INR 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

Markeeters.com is seeking a Content Marketer for a client in the B2B SaaS space. You will develop content that drives leads, subscribers, and brand awareness for a no-code ecommerce platform targeted at global DTC brands.

You will blog regularly, collaborate with designers, product marketers, and sales, tailor voice to diverse audiences, and measure performance to optimize the program.

Formación

• Excellent communication and writing skills.
• Experience creating content for the web and generating audience online.
• Editorial mindset to understand buyer personas and how to create them.
• Ability to analyze and present content and social performance.
• Dual-minded: creative writer with data-driven, scalable approach.
• Ability to adopt the style, tone, and voice of various content types.

Responsabilidades

• Create content to drive leads, subscribers, awareness, and other metrics (ebooks, whitepapers, infographics, guides, newsletters).
• Blog regularly to attract site visitors via search, social, and email channels.
• Collaborate with designers, product marketers, sales, and external influencers to produce relevant content.
• Convince stakeholders that creative ideas are worth investing time and effort in.
• Measure and optimize the program on an ongoing basis.

Conocimientos

Content creation

Writing

Web content

Analytics

Audience growth

Editorial mindset

Voice adaptation

Descripción del empleo

Markeeters.com is seeking a Content marketer for one of its clients in the B2B SaaS industry. Our client is creating the best mobile shopping experience with their no-code e-commerce app platform for global DTC brands. This is a flexible onsite opportunity.

Job Description

Responsibilities:

• Create content to drive leads, subscribers, awareness, and/or other important metrics (examples includeebooks, whitepapers,infographics, guides, newsletters, etc.)
• Blog on an ongoing basis to attract site visitors through different distribution channels like search, social media, and email subscribers
• Collaborate with designers, product marketers, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
• Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
• Measurement and optimization of the program will be required on a regular and ongoing basis

Requirements:

• Excellent communication and writing skills
• Experience creating content for the web and generating audience (subscribers) online
• Editorial mindset that seeks to understand what audiences consume (understanding buyer's persona) and how to create it
• Ability to analyze and present content and social performance
• A dual-minded approach: You're highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
• Ability to adopt the style, tone, and voice of our business' various types of content

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