Content Manager

Techmagnate - A Digital Marketing Agency; Delhi; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Techmagnate is seeking a Content Expert to build an integrated marketing content strategy and produce compelling content across channels. The role focuses on engaging target audiences through social media, blogs, and forums, coordinating with SEO and Off-Page teams.

You will own the blog, manage editors and influencers, and develop outreach-based strategies to grow audience and engagement. Collaboration with client teams and HR for recruitment/training is essential.

Qualifications

• Experience developing integrated marketing content strategies.
• Ability to lead content marketing across multiple channels.
• Experience with social media channels (Twitter, Facebook, LinkedIn).
• Familiarity with blogs and community forums.

Responsibilities

• Develop content marketing strategies for Techmagnate and premium clients in coordination with the Off-Page team.
• Grow and manage the database of editors and influencers for TM and premium clients.
• Create content development and marketing processes engaging Content, SEO and Social Media teams.
• Own the Blog – from content development to marketing, reviewing comments, and growing subscribers.
• Manage the blog personas and related comments/discussions.
• Develop outreach-based strategies to grow blog audience and engagement.
• Conduct team training sessions and monitor day-to-day work of content teams.
• Coordinate SEO topics and content strategy with other departments.
• HR for recruitment and training as needed.
• Communicate with clients to resolve content-related issues.
• Identify publications and content marketing avenues for Techmagnate and clients.
• Develop contacts/network of editors at various niche publications.

Skills

Content strategy

Social media marketing

Blog management

Editorial outreach

Team coordination

Tools

WordPress

CMS

Job description

Techmagnate is looking for a Content Expert with a strong background in developing an integrated marketing content strategy, producing creative and compelling content, and leveraging multiple channels and platforms for using content to reach target audiences. The ideal candidate will have experience reaching target audiences, in particular via social media platforms, including Twitter, Facebook and LinkedIn, and via community platforms, including corporate and industry blogs and forums.

• Develop content marketing strategies for Techmagnate and premium clients in coordination with the Off-Page team.
• Grow and manage the database of editors, influencers for TM and premium clients
• Create content development and marketing processes that engage the Content, SEO and Social Media teams.
• Own the Blog – from content development to marketing to reviewing comments, growing subscribers etc. for all internal properties.
• Manage the personas associated with the blog.
• Manage the comments / Discuss account associated with the blog.
• Develop and implement content & outreach-based strategies to grow the blog audience and engagement numbers.

Team Management

• Conduct team training sessions on an as-needed basis.
• Monitor the day-to-day work of all concerned team members, i.e. content development, guest posting and social sharing teams.

Coordination with other Departments

• SEO for development of content topics, content strategy, reviewing work of guest posting team and social sharing team.
• HR for recruitment and training

Account Management

• Communicate and meet with clients on an as-needed basis to resolve content related issues.
• Online and Offline Marketing
• Identify publications and content marketing avenues and opportunities for Techmagnate and clients.
• Develop contacts/network of editors at various niche-based publications.