head of content

Essar Group; Mumbai; On-site; INR 4,500,000 - 7,500,000; Full time

Job summary

Essar Group seeks a senior Content Leader to own the IT content strategy and editorial calendar across channels. You will drive thought-leadership content, whitepapers, case studies, and high-quality digital assets while translating complex IT topics into accessible narratives.

You’ll define the company’s POV on AI, cloud, cybersecurity, and digital transformation, collaborating with Product, Sales, Marketing, and senior leadership to deliver content that supports the full buyer journey and SEO

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, English, Technology, or related field.
• 10+ years of experience in content, editorial, content marketing, or technology communications, with leadership experience.
• Strong understanding of the IT/technology ecosystem and enterprise tech audiences.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, storytelling, and communication skills.
• Experience managing content teams and external agencies/vendors.
• Strong understanding of SEO, content distribution, digital marketing, and analytics.
• Ability to work with technical SMEs and senior executives.
• Strong project management and stakeholder-management capabilities.

Responsibilities

• Develop and own the IT content strategy aligned with business goals.
• Build and manage the annual/quarterly editorial/content calendar across channels.
• Lead creation of thought-leadership articles, whitepapers, case studies, website and email content.
• Translate complex IT concepts into accessible, differentiated narratives.
• Establish the company’s point of view on AI, cloud, cybersecurity, and digital transformation.
• Collaborate with Product, Sales, Marketing, Engineering, and senior leadership to identify opportunities.
• Develop content supporting the full buyer journey—from awareness to conversion.
• Lead SEO-driven content strategy including topic research, keyword strategy, and optimization.
• Use analytics and audience insights to measure content performance and improve the portfolio.
• Define content KPIs and report on traffic, engagement, leads, and pipeline influence.
• Build and mentor internal teams, agencies, freelancers, and SMEs.

Skills

Content strategy

Editorial leadership

SEO & analytics

Stakeholder management

Team mentoring

AI-assisted workflows

Education

Bachelor’s or Master’s in Marketing/Communications/Journ/English/Tech

Tools

CMS platforms

SEO tools

Analytics dashboards

Job description

Job Description:

• Develop and own the overall IT content strategy aligned with business, brand, marketing, and revenue objectives.

• Build and manage the annual and quarterly editorial/content calendar across multiple channels.

• Lead the creation of high-quality content including:

  • Thought-leadership articles and blogs

  • Whitepapers, eBooks, and research reports

  • Case studies and customer stories

  • Website and landing-page content

  • Executive and LinkedIn content

  • Email/newsletter content

  • Webinars, podcasts, videos, and other multimedia formats

• Translate complex IT concepts into accessible, differentiated, and engaging narratives.

• Establish the companys point of view and thought leadership on areas such as AI, cloud, cybersecurity, enterprise applications, data, infrastructure, and digital transformation.

• Work closely with Product, Sales, Marketing, Engineering, IT SMEs, and senior leadership to identify content opportunities.

• Develop content that supports the full buyer journey, from awareness and demand generation through consideration and conversion.

• Lead SEO-driven content strategy, including topic research, keyword strategy, content optimisation, and organic-growth initiatives.

• Use analytics and audience insights to measure content performance and continuously improve the content portfolio.

• Define content KPIs and report on metrics such as traffic, engagement, organic visibility, leads, pipeline influence, and conversion.

• Build, manage, and mentor internal content teams, agencies, freelancers, and subject-matter contributors.

• Establish editorial standards, governance, tone of voice, quality benchmarks, and content-production processes.

• Ensure all content is accurate, credible, original, brand-consistent, and aligned with relevant compliance requirements.

• Explore and implement AI-assisted content workflows while maintaining strong human editorial oversight and quality.

Required Qualifications

• Bachelors or Masters degree in Marketing, Communications, Journalism, English, Technology, or a related field.

• 10+ years of experience in content, editorial, content marketing, or technology communications, with significant leadership experience.

• Strong understanding of the IT/technology ecosystem and enterprise technology audiences.

• Demonstrated experience developing and executing successful content strategies.

• Excellent writing, editing, storytelling, and communication skills.

• Experience managing content teams and external agencies/vendors.

• Strong understanding of SEO, content distribution, digital marketing, and analytics.

• Ability to work effectively with technical SMEs and senior executives.

• Strong project management and stakeholder-management capabilities.

Requirements: