Content Writer

Target Learning Ventures; Thane; On-site; INR 300,000 - 520,000; Full time

Job summary

Target Learning Ventures in Maharashtra seeks a Content Writer with 2–3 years of experience to create engaging, research-driven content that supports brand, marketing, SEO, and business objectives.

You will write blogs, articles, website copy, social media content, scripts, and campaign materials; research topics, trends, and keyword opportunities; ensure accuracy and alignment with brand guidelines; collaborate with marketing, design, and product teams; and manage content projects from brief to

Qualifications

• 2–3 years of experience in content writing.
• Excellent English writing and communication skills.
• Strong research, storytelling, and ideation abilities.
• Awareness of SEO, keyword strategy, and content optimization.

Responsibilities

• Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication.
• Develop clear, engaging content across formats and platforms.
• Research topics, trends, competitors, audience interests, and search behaviour.
• Ensure content is accurate, relevant, grammatically correct, and aligned with brand guidelines.
• Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.

Skills

Writing

Editing

Research

SEO basics

Content ideation

Deadline driven

Communication

Tools

SEO tools

Analytics tools

Job description

We are looking for a Content Writer with 2–3 years of experience to create engaging, research-driven content that supports brand, marketing, SEO, and business objectives.

Responsibilities

Content Creation

• Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication.
• Develop clear, engaging, and audience-focused content across formats and platforms.
• Research topics, trends, competitors, audience interests, and search behaviour.
• Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.

SEO & Search

• Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.
• Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
• Identify content gaps, keyword opportunities, and emerging topics.
• Track content performance and recommend improvements.
• Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.
• Develop content ideas aligned with business goals, audience needs, and marketing campaigns.
• Stay updated with content trends, formats, platforms, and competitor activity.
• Work with marketing, design, digital, product, and other teams to develop effective content.
• Manage content projects from brief to research, writing, review, optimisation, and publishing.
• Coordinate with freelance writers when required and ensure quality and timely delivery.
• Maintain 95%+ on-time delivery of planned content.

Qualifications

2–3 Years of experience in Content Writing.

Required Skills

• Excellent English writing, editing, and communication skills.
• Strong research, storytelling, and content ideation skills.
• Good understanding of SEO, search intent, AEO, and GEO.
• Ability to simplify complex topics and write for different audiences.
• Strong ownership, attention to detail, and ability to meet deadlines.
• Creative, proactive, and comfortable working in a fast-paced marketing environment.

Preferred Skills

• Experience in Education, EdTech, Publishing, or student-focused brands.
• Experience with social media copy, reels/scripts, campaign communication, or digital marketing.
• Familiarity with SEO and content analytics tools.