Brand & Content Lead

Galaxy Inc.; Chennai District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Galaxy Inc. is seeking a Brand & Content Lead in Chennai to enhance the brand identity for its consumer brands. The candidate will manage design elements, create high-converting content, and lead performance-driven strategies across various platforms. This role requires 2-5 years of experience in D2C brands or content-led businesses, along with a strong sense of design and consumer psychology. The position entails working six days a week.

Qualifications

• 2-5 years experience in D2C brands, consumer products, or content-led businesses.
• Strong understanding of Instagram Reels and short-form video trends.
• Ability to create high-converting content.

Responsibilities

• Build and scale the content and brand identity across consumer brands.
• Define and maintain brand visuals such as color systems and typography.
• Create and improve content for social media and performance ads.

Skills

Brand building

Performance marketing

Consumer psychology

Content creation

Design sense

Job description

We are looking for a Brand & Content Lead to build and scale the content and brand identity across our consumer brands — Domestica, Drogo, Baybee, and Dailora.

This role sits at the intersection of:

• Brand building
• Performance marketing

You will not just manage social media — you will own how our brands look, feel, and convert.

Experience: 2‑5 years experience in D2C brands, consumer products, or content‑led businesses.

Brand Identity & Visual Direction

• Define and maintain color systems, typography, and design language
• Define and maintain tone of voice and messaging
• Ensure consistency across social media
• Ensure consistency across Amazon listings
• Ensure consistency across website
• Ensure consistency across packaging

Content Strategy (Core Responsibility)

• Build a high‑converting content engine across platforms: Instagram, YouTube Shorts
• Plan content across key buckets: Problem → solution
• Plan content across key buckets: Product demos
• Plan content across key buckets: Before/after transformations
• Plan content across key buckets: Testimonials & trust signals
• Plan content across key buckets: Lifestyle positioning

Content Production & Execution

• Plan and oversee creation of reels, short videos, and static creatives
• Work with video editors, designers, and influencers to ensure speed and quality of output

Performance‑Driven Content

• Create content that can be used for Meta ads, Amazon product pages, and website conversions
• Continuously improve content based on CTR, conversion rates, and engagement quality

Influencer Content Direction

• Work closely with the Influencer Marketing team
• Guide creators on scripts, hooks, and messaging
• Ensure all influencer content aligns with brand and converts

Content Library & Scaling

• Build a repository of reusable videos and creatives
• Identify winning formats and scale them

Key Performance Indicators (KPIs)

• Quality and consistency of brand identity
• Number of high‑performing content assets created
• Improvement in conversion rates
• Improvement in ad performance (CTR, ROAS)
• Improvement in volume of usable UGC and ad creatives
• Improvement in speed of content production

Must Have

• Strong sense of design
• Strong sense of aesthetics
• Strong sense of consumer psychology

Deep Understanding

• Instagram Reels
• Short‑form video trends
• What makes content convert

Note: Willing to work for 6 days in a week.