Content Lead

Jiva Ayurveda; SECTOR 78; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Jiva Ayurveda is seeking a Content Lead Brand & Creative to shape a compelling brand voice across digital channels. The role involves planning, writing, editing and briefing, collaborating with designers, doctors and marketing teams to deliver impactful campaigns.

You will develop content that builds trust, drives engagement and supports business growth while guiding Hindi messaging and ensuring quality standards across all outputs.

Qualifications

• 5–8 years in content marketing, copywriting or brand communications.
• Excellent English writing, editing and proofreading skills.
• Strong Hindi reading and messaging guidance for content development.
• Experience in campaign ideas, social media content and video scripts.
• Understanding of long‑term brand building and conversion‑focused communication.
• Working knowledge of SEO, content optimisation and digital content performance.
• Strong planning skills and ability to manage multiple deadlines.
• Degree in Journalism, Mass Communication, Languages, Marketing or related field.

Responsibilities

• Develop content plans and editorial calendar aligned with audience needs and business priorities.
• Create campaign concepts, briefs, ad copy, headlines, hooks and video scripts; work with marketing teams to test messaging.
• Produce platform‑specific content for Instagram, Facebook, YouTube and LinkedIn; including reels, videos and brand stories.
• Develop and optimise website copy, blogs, articles and product descriptions for engagement and SEO.
• Review content for clarity, accuracy and audience relevance; guide Hindi content development with experts.
• Coordinate with internal teams to deliver high‑quality content on time and leverage insights to improve effectiveness.

Skills

Content strategy

Brand communication

Copywriting

Editing

Storytelling

SEO knowledge

Hindi guidance

Campaign ideas

Project management

Portfolio development

Education

Graduate or postgraduate in Journalism/Mass Communication/Languages/Marketing

Job description

Content Lead Brand & Creative

Experience: 5–8 years

Location: Faridabad

About the Role

Create content that builds trust, inspires action and delivers results.

Jiva Ayurveda is looking for a creative, results-driven Content Lead to strengthen our brand voice, digital presence and audience engagement. From compelling campaign ideas and persuasive ad copy to engaging videos, blogs and brand stories, you will create content that supports both brand building and business growth.

This is a hands‑on role involving planning, writing, editing and creative briefing, working closely with designers, video teams, doctors and marketing colleagues.

Key Responsibilities

• Content Strategy & Brand Communication: Develop content plans and manage the editorial calendar in line with audience needs and business priorities. Maintain a consistent brand voice across platforms.
• Campaigns & Performance Copywriting: Develop campaign concepts, creative briefs, ad copy, headlines, hooks, landing pages and video scripts. Collaborate with performance marketing teams to test and improve messaging.
• Social Media & Video: Create platform-relevant content for Instagram, Facebook, YouTube and LinkedIn, including reels, educational videos, doctor‑led content and brand stories.
• Website & SEO Content: Develop and optimise website copy, blogs, articles and product descriptions to improve relevance, engagement and organic visibility.
• Content Quality & Language Adaptation: Write, review and refine content, ensuring clarity, accuracy and audience relevance. Guide Hindi copy development and adaptation in collaboration with subject experts.
• Collaboration & Delivery: Coordinate with internal teams to deliver quality content on time. Use content and campaign insights to improve effectiveness.

Desired Candidate Profile

• 5–8 years of experience in content marketing, copywriting, brand communication or marketing communications
• Excellent English writing, editing and proofreading skills, with a strong ability to tell stories and develop persuasive copy.
• A sound understanding of Hindi and the ability to review messaging for meaning, tone and audience relevance, and guide Hindi content development. Strong Hindi writing skills are an added advantage.
• Experience in developing campaign ideas, social media content and video scripts, supported by a relevant portfolio.
• Understanding of long‑term brand building and conversion‑focused communication.
• Working knowledge of SEO, content optimisation and digital content performance.
• Strong planning skills, attention to detail and the ability to manage multiple assignments and deadlines.
• Graduate or postgraduate qualification in Journalism, Mass Communication, Languages, Marketing or a related discipline.

Additional Experience We Value

• Exposure to healthcare, Ayurveda, wellness, pharmaceuticals, nutraceuticals or FMCG.
• Experience developing research‑based healthcare content and translating complex concepts into clear, accessible communication.
• Exposure to corporate communication, PR, internal communication or employer branding.

What Success Looks Like

• A clear, consistent and recognisable Jiva brand voice across communication.
• High‑quality English content and relevant, well‑guided Hindi messaging.
• Timely delivery of content aligned with agreed business and marketing priorities.
• Credible healthcare communication that audiences can understand and use.
• Content improvements informed by audience response and performance insights.
• Effective collaboration with cross‑functional teams.

Why Join Jiva?

Help make Ayurvedic knowledge relevant and useful to people seeking better health. Bring your ideas to life through creative ownership, collaboration with an enthusiastic team and opportunities to grow in an inclusive work environment.

About Jiva Ayurveda

Jiva Ayurveda brings together traditional Ayurvedic wisdom, modern technology and personalised healthcare to help people lead healthier lives. With a presence in 17+ states in India & affiliations with 50+ countries, Jiva works across multiple business verticals comprising Telemedicine, Clinics, eCommerce, Centres for Well‑being, Jiva School and a manufacturing unit.

Our approach focuses on understanding each individual, addressing the root causes of health concerns and supporting lasting wellbeing through personalised treatment and lifestyle guidance.

Learn more: www.jiva.com