Ayurvedic Doctor

Baidyanath; Kolkata District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Baidyanath Ayurveda & Goodcare is seeking an In-House Ayurvedic Doctor focusing on content, digital health, and medical affairs at our Kolkata corporate office. The role requires 3-4 years of relevant experience and a BAMS degree with registration.

You will develop educational content, validate medical claims, and support video-focused campaigns while collaborating with Marketing, Content, SEO, and R&D teams. MD Ayurveda is a plus; on-camera capability in Hindi and English is expected.

Qualifications

• BAMS degree with valid professional registration.
• MD Ayurveda will be an added advantage.
• Preferably 3-4 years of clinical, healthcare, Ayurvedic wellness or relevant industry experience.
• Strong knowledge of Ayurvedic herbs, ingredients and formulations.
• Comfortable appearing on camera and creating social media content.
• Strong writing skills, including blogs, video scripts and educational articles.
• Basic understanding of SEO content writing and digital marketing.
• Ability to review scientific studies and validate medical information.
• Comfortable conducting online consultations and interacting with consumers.
• Familiarity with healthcare advertising and professional ethics requirements.

Responsibilities

• Participate in educational Instagram Reels, YouTube videos, short-form content, podcasts and expert-led wellness campaigns.
• Collaborate with creative and social media teams to develop engaging video concepts, scripts and talking points.
• Explain Ayurvedic ingredients, wellness concerns and healthy lifestyle practices in simple, relatable language.
• Be comfortable speaking on camera in Hindi and English.
• Support video shoots, interviews, live sessions and educational content initiatives.
• Research, write and medically validate SEO-focused blogs and educational website content.
• Develop content around Ayurvedic herbs, ingredients, health concerns and lifestyle management.
• Review product descriptions, ingredient benefits, FAQs and other medically relevant information for accuracy.
• Coordinate with R&D, Regulatory and Legal teams for verification where needed.
• Maintain an organized repository of clinical references and documentation.

Skills

Written communication

Video content creation

SEO content writing

Healthcare advertising ethics

Scientific literature review

Education

BAMS degree

MD Ayurveda (advantage)

Job description

Job Description : In-House Ayurvedic Doctor - Content, Digital Health & Medical Affairs

Company: Baidyanath Ayurveda & Goodcare

Location: Kolkata (Corporate Office)

Experience: 3-4 years

Employment Type: Full-time

Department: Marketing & Branding

Key Responsibilities

• Participate in educational Instagram Reels, YouTube videos, short-form content, podcasts and expert-led wellness campaigns.
• Work with the creative and social media teams to develop engaging video concepts, scripts and talking points.
• Explain Ayurvedic ingredients, wellness concerns and healthy lifestyle practices in simple, relatable language.
• Be comfortable speaking on camera in Hindi and English.
• Support video shoots, interviews, live sessions and educational content initiatives.

2. SEO Content Development & Website Support

• Research, write and medically validate SEO-focused blogs, wellness articles and educational website content.
• Develop content around Ayurvedic herbs, ingredients, health concerns, preventive wellness and lifestyle management.
• Review product descriptions, ingredient benefits, FAQs and other medically relevant website information.
• Work with the SEO and content teams to improve the accuracy, depth and usefulness of website content.
• Support development of the Ayurveda knowledge portal planned for Goodcare.
• Support the development of a doctor consultation facility on the company website.
• Conduct online Ayurvedic consultations, subject to applicable registration, telemedicine requirements and company-approved clinical protocols.
• Provide appropriate guidance on Ayurvedic wellness, product usage, precautions and lifestyle practices.
• Participate in scheduled online Q&A sessions and educational webinars.
• Work with the D2C and Customer Support teams on medically relevant consumer queries and escalation protocols.

4. Medical Validation & Product Claims

• Review and validate health-related communication across websites, advertisements, social media, influencer scripts, product pages and promotional materials.
• Evaluate supporting clinical research and Ayurvedic literature for product and ingredient claims.
• Identify unsupported, misleading or potentially non-compliant health claims.
• Coordinate with R&D, Regulatory and Legal teams wherever additional verification is required.
• Maintain an organised repository of clinical references, approved claims and scientific documentation.

5. Medical & Scientific Content Writing

• Develop original content for blogs, educational videos, product knowledge articles, FAQs and training materials.
• Convert complex scientific and Ayurvedic information into simple, consumer-friendly communication.
• Support medical content requirements for product launches and new campaigns.
• Review external agency and freelancer content for medical accuracy.
• Contribute to evidence-led storytelling for key Baidyanath and Goodcare products.

6. Product Development & Internal Training

• Provide medical and Ayurvedic inputs for new product concepts and ingredient selection.
• Support the Marketing and R&D teams in understanding product benefits, traditional uses and relevant scientific evidence.
• Conduct product knowledge sessions for Marketing, Sales, E-commerce and Customer Support teams.
• Support expert interviews, educational workshops and consumer wellness initiatives.

Candidate Requirements

• BAMS degree from a recognised institution with valid professional registration.
• MD Ayurveda will be an added advantage.
• Preferably 3-4 years of clinical, healthcare, Ayurvedic wellness or relevant industry experience.
• Strong knowledge of Ayurvedic herbs, ingredients and formulations.
• Comfortable appearing on camera and creating social media content.
• Strong writing skills, including the ability to prepare blogs, video scripts and educational articles.
• Basic understanding of SEO content writing and digital marketing.
• Ability to review scientific studies and validate medical information.
• Comfortable conducting online consultations and interacting with consumers.
• Familiarity with healthcare advertising and professional ethics requirements.