SEO Content Writer

RailMitra; Patliputra Township; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Friendly environment

Open to new ideas

Freedom to test ideas

Leadership opportunities

Job summary

RailMitra is seeking an experienced App Store Optimization Manager to lead ASO and SEO efforts for our apps across Google Play and App Store. You will develop strategies, monitor rankings, conduct experiments, and collaborate with internal teams.

The ideal candidate has 2–5 years of ASO/SEO experience, a data-driven mindset, and English proficiency. Join a young team and contribute to improving app visibility and downloads in the Indian market.

Qualifications

• 2–5 years of ASO/SEO experience.
• Deep understanding of the app store and play store ecosystem.
• Data-driven with strong analytical and problem-solving skills.

Responsibilities

• Develop ASO strategies to improve app visibility in Google Play and App Store.
• Monitor keyword rankings, reviews, and sentiment; report trends.
• Run A/B tests and experiments to validate optimization approaches.
• Collaborate with internal teams and external agencies.
• Create compelling app titles and descriptions with researched keywords.

Skills

ASO

SEO

English communication

Job description

RailMitraemerged as a group of young professionals who had the passion to make their presence in train travel planning. The passion drives the wheel here and keeps everyone on their toes when it comes to out-performance in their respective fields.

Why Join Our Team?

If you have the passion to deliver as per your commitments and live the life of the few fortunate ones, you can be part of our team.

What you get?

Joining our team will bestow you with multiple in-tangible benefits as well. Here’s what you can expect:

• A friendly environment amidst of workaholic environment.
• Provide views and suggestions which could shape the business process. We are open to newer thoughts.
• Freedom to apply and test your ideas.
• Lead the business brigade upon successful consecutive deliverables.

Current Openings:

1. ASO - App Store Optimization Manager

Position– App Store Optimization Manager
Salary– Current Market Standards
Application Condition– proficiency
Experience– 2years to 5 years

Desired profile :

We are seeking an experienced and dedicated App Store Optimization Manager who can effectively perform App optimation strategies on multiple platforms.

Job Description:

• To develop App Store Optimization (ASO) strategies to ensure that our apps appear at the top of the search results in all the Online App stores.
• Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store.
• Analyze competitors' performance on the Google Play Store and App Store to create a better ASO Strategy.
• Work with the company's internal stakeholders and external agencies to gain insights and identify areas for improvement.
• Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods. Prove the effectiveness of the approaches and methods involved.
• Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores.
• Develop and implement link-building strategies.
• Handle various Social Media Platforms for App.
• Reviews Responses and Rating Analysis of Apps
• Stay updated on industry trends and latest practices in ASO/SEO and Google/Apple algorithm updates.
• Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes.
• Unique title creation using researched keywords and writing app descriptions.

Requirements:

• 2-5years of experience with ASO, App Store Optimization, and SEO, Search Engine Optimization - Must
• In-depth understanding of the app store and play store ecosystem.
• Must possess data-driven with strong problem solving and analytical skills
• Understanding of Developer Console and App related metrics
• Languages: English - Proficiency in both verbal Communication and Writing skills.
• Knowledge of additional languages - strong advantage