SEO Manager Search App AI Visibility

Boopin; Bengaluru; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Boopin in Bengaluru is seeking an experienced SEO Manager - Search, App & AI Visibility to lead client strategy and delivery across SEO, ASO, and AI visibility. This is an on-site role reporting to the Digital Director - UAE, requiring 6+ years of hands-on experience and strong communication with non-technical stakeholders.

You will work with internal teams and clients to translate technical recommendations into business outcomes, manage audits, schema architecture, and performance-driven

Qualifications

• 6+ years of SEO experience, agency or client-facing preferred.
• Strong technical knowledge of schema and structured data.
• Hands-on ASO experience for live apps.

Responsibilities

• Own client relationships across Search, ASO and AI Visibility, including weekly calls, monthly reviews and QBRs.
• Conduct technical SEO audits covering crawlability, rendering, site architecture, schema and structured data.
• Develop schema and entity architecture and translate recommendations into developer-ready specifications.
• Assess brand visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews, identifying citation and visibility gaps.
• Lead ASO strategy across Apple App Store and Google Play Store, including metadata, keyword strategy, creative testing and store conversion optimisation.
• Develop strategies to improve app rankings, installs, ratings and reviews.
• Establish measurement frameworks, reporting standards and QA processes across the function.
• Analyse performance and translate data into actionable client recommendations.
• Support new-business pitches with technical audits and strategic recommendations.
• Work closely with internal strategy, content, development, performance and client-servicing teams.

Skills

SEO

ASO

AI visibility

Client-facing

English proficiency

Tools

Screaming Frog

GA4

Schema markup

Job description

Job Role : SEO Manager Search, App & AI Visibility

Location: Bengaluru On-Site
Reporting To: Digital Director - UAE
Working Hours: Dubai time GST aligned or as close as possible
Experience: 6+ years

Role Overview

We are looking for an experienced SEO Manager - Search, App & AI Visibility to lead client strategy and delivery across SEO, App Store Optimization (ASO) and AI-driven search visibility. You will be a part of our SEO function based in India, servicing clients and business requirements for the UAE market.

This is a client-facing role requiring a strong combination of technical search expertise, strategic thinking, hands‑on ASO experience and the ability to translate complex technical recommendations into clear business conversations.

Key Responsibilities

• Own client relationships across Search, ASO and AI Visibility, including weekly calls, monthly reviews and QBRs.
• Conduct technical SEO audits covering crawlability, rendering, site architecture, schema and structured data.
• Develop schema and entity architecture and translate recommendations into developer‑ready specifications.
• Assess brand visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews, identifying citation and visibility gaps.
• Lead ASO strategy across both the Apple App Store and Google Play Store, including metadata, keyword strategy, creative testing and store conversion optimisation.
• Develop strategies to improve app rankings, installs, ratings and reviews.
• Establish measurement frameworks, reporting standards and QA processes across the function.
• Analyse performance and translate data into clear, actionable recommendations for clients.
• Support new‑business pitches with technical audits, diagnostics and strategic recommendations.
• Work closely with internal strategy, content, development, performance and client‑servicing teams.

Key Requirements

• 6+ years of experience in SEO/Search, preferably within an agency or client‑facing environment.
• Strong technical knowledge of schema, structured data, crawl/render diagnostics and website architecture.
• Practical experience with AI search/visibility optimisation, ideally with before‑and‑after performance evidence.
• Hands‑on experience managing ASO for live apps across both Apple App Store and Google Play.
• Demonstrable examples of improving keyword rankings, store conversion or app installs.
• Strong analytical and problem‑solving capabilities.
• Excellent communication and presentation skills, with the confidence to engage senior, non‑technical stakeholders and defend strategic recommendations.
• Excellent written and spoken English is essential.