Content Creator

Ipcsglobal Solutions; Ernakulam; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Creative freedom to experiment withnew

Exposure to EdTech content

Job summary

Ipcsglobal Solutions in Kochi, Kerala is seeking a creative Content Creator to develop engaging digital content for our EdTech brand. The candidate will produce reels, short-form videos, social media creatives, educational content, and promotional videos to communicate our courses, training programs, student stories, and brand message.

You will plan, shoot, edit, and publish content across Instagram, YouTube, Facebook, LinkedIn, and other platforms, collaborating with marketing and academic

Qualifications

• Bachelor's degree or diploma in Mass Communication, Visual Communication, Media or related field.
• Strong portfolio of Reels, videos, or social content preferred.
• Experience in EdTech, education, training, or digital marketing is an advantage.

Responsibilities

• Create engaging Instagram Reels, YouTube Shorts, promotional videos and social media content.
• Plan, shoot, edit, and publish short-form video content.
• Develop content on education, technology, career opportunities, courses and student experiences.
• Handle basic videography, lighting, framing and audio recording.
• Edit videos using Premiere Pro, After Effects, CapCut, DaVinci Resolve or similar.
• Create social media creatives using Canva, Photoshop, Illustrator or similar tools.
• Develop scripts, captions, hooks, and concepts for videos.
• Follow current social media trends and formats.
• Collaborate with marketing and academic teams to generate content ideas.
• Produce content for Instagram, YouTube, Facebook, LinkedIn and other platforms.
• Optimize content for engagement, reach, views and conversions.
• Support social media campaigns and content calendars.
• Analyze performance and suggest improvements based on engagement.

Skills

Content creation

Short-form video editing

Videography basics

Video editing software

Canva/Photoshop/Illustrator

Social media platforms

Scriptwriting & captions

Current trends & formats

Communication & presentation

Creative ideation

Education

Bachelor's in Mass Communication/Media/Digital Marketing

Tools

Adobe Premiere Pro

After Effects

CapCut

DaVinci Resolve

Photoshop

Illustrator

Job description

Content Creator

Industry: EdTech / Education Technology
Department: Marketing & Content
Location: Kochi, Kerala
Experience: 13 Years

Job Summary

We are looking for a creative and energetic Content Creator to develop engaging digital content for our EdTech brand. The candidate will be responsible for creating Reels, short-form videos, social media creatives, educational content, and promotional videos that effectively communicate our courses, training programs, student success stories, and brand message.

Key Responsibilities

• Create engaging Instagram Reels, YouTube Shorts, promotional videos, and social media content.
• Plan, shoot, edit, and publish short-form video content.
• Develop creative content around education, technology, career opportunities, courses, and student experiences.
• Handle basic videography, lighting, framing, and audio recording.
• Edit videos using tools such as Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar software.
• Create social media creatives using Canva, Photoshop, Illustrator, or similar tools.
• Develop scripts, captions, hooks, and creative concepts for videos.
• Follow current social media trends, formats, sounds, and content styles.
• Collaborate with the marketing and academic teams to develop content ideas.
• Create content for multiple platforms including Instagram, YouTube, Facebook, LinkedIn, and other digital platforms.
• Optimize content for audience engagement, reach, views, and conversions.
• Support the execution of social media campaigns and promotional activities.
• Maintain a regular content calendar and ensure timely delivery of assigned content.
• Analyze content performance and suggest improvements based on engagement and audience response.

Required Skills

• Strong content creation and storytelling skills.
• Good knowledge of short-form video creation and editing.
• Basic knowledge of videography and cinematography.
• Proficiency in at least one professional video editing software.
• Knowledge of Canva / Photoshop is an added advantage.
• Good understanding of Instagram, YouTube, Facebook, and LinkedIn.
• Ability to write engaging scripts, captions, and social media copy.
• Awareness of current social media trends.
• Good communication and presentation skills.
• Creative mindset with the ability to generate new content ideas.

Preferred Qualifications

• Bachelor's degree/diploma in Mass Communication, Visual Communication, Media, Digital Marketing, Multimedia, or a related field.
• Candidates with a strong portfolio of Reels, videos, or social media content will be preferred.
• Experience in the EdTech, education, training, or digital marketing industry is an advantage.

Key Performance Indicators (KPIs)

• Number and quality of content pieces produced.
• Video views and audience retention.
• Engagement rate and social media reach.
• Lead generation through content.
• Content consistency and timely delivery.
• Growth in social media followers and brand visibility.

What We Offer

• Opportunity to work in a growing EdTech environment.
• Hands-on exposure to education and technology-focused content.
• Creative freedom to experiment with new content formats.
• Opportunity to work with marketing, academic, and business teams.