Social Media Content Creator

upGrad School of Technology; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

upGrad School of Technology is seeking a creative Social Media & Content Creator to join our Bengaluru/Pune campus teams. You’ll craft engaging content for Instagram, LinkedIn, YouTube, and more, and appear on camera for reels, interviews, and campus campaigns.

You’ll collaborate with marketing and campus squads to ideate content around students, technology, and brand stories, maintain a content calendar, and track performance to boost engagement.

Qualifications

• 1+ year of experience in social media, content creation, digital marketing, or a similar role.
• Excellent verbal and written communication skills.
• Strong creative thinking and the ability to come up with fresh content ideas.
• Confident and comfortable in front of the camera.
• Good understanding of Instagram Reels, LinkedIn, YouTube Shorts, and other social platforms.
• Ability to understand trends and convert them into relevant content.
• Energetic, presentable, and comfortable interacting with students and teams on campus.
• Candidates who can work from the Pune or Bengaluru campus.

Responsibilities

• Create engaging and innovative content for Instagram, LinkedIn, YouTube, and other social media platforms.
• Be comfortable appearing in front of the camera for reels, videos, interviews, campus content, and other digital campaigns.
• Ideate and execute creative content around students, campus life, technology, education, events, and brand stories.
• Stay updated with the latest social media trends, formats, and content styles.
• Collaborate with the marketing and campus teams to develop content ideas and campaigns.
• Plan and maintain a consistent social media content calendar.
• Write engaging captions, scripts, hooks, and short-form content.
• Track content performance and use insights to improve engagement and reach.

Skills

Social media

Content creation

Digital marketing

Verbal communication

Written communication

Creative thinking

On-camera presence

Instagram Reels

LinkedIn

YouTube Shorts

Trend spotting

Campus interaction

Job description

We are looking for a creative, confident, and energetic Social Media & Content Creator to join the upGrad School of Technology team. The ideal candidate should have a strong understanding of social media, excellent communication skills, and the confidence to appear on camera and create engaging content.

Key Responsibilities

• Create engaging and innovative content for Instagram, LinkedIn, YouTube, and other social media platforms.
• Be comfortable appearing in front of the camera for reels, videos, interviews, campus content, and other digital campaigns.
• Ideate and execute creative content around students, campus life, technology, education, events, and brand stories.
• Stay updated with the latest social media trends, formats, and content styles.
• Collaborate with the marketing and campus teams to develop content ideas and campaigns.
• Plan and maintain a consistent social media content calendar.
• Write engaging captions, scripts, hooks, and short-form content.
• Track content performance and use insights to improve engagement and reach.

What We’re Looking For

• 1+ year of experience in social media, content creation, digital marketing, or a similar role.
• Excellent verbal and written communication skills.
• Strong creative thinking and the ability to come up with fresh content ideas.
• Confident and comfortable in front of the camera.
• Good understanding of Instagram Reels, LinkedIn, YouTube Shorts, and other social platforms.
• Ability to understand trends and convert them into relevant content.
• Energetic, presentable, and comfortable interacting with students and teams on campus.
• Candidates who can work from the Pune or Bengaluru campus.

Why Join upGrad School of Technology?

• Be part of a fast-growing EdTech brand transforming technology education in India.
• Work closely with students, faculty, and industry professionals and create content that has real impact.
• Build your personal brand by becoming the face of engaging campus and digital content.
• Creative freedom to experiment with new ideas, trends, formats, and storytelling styles.
• Work in a dynamic, young, and collaborative environment across our Bengaluru and Pune campuses.
• Opportunity to grow with the brand and take ownership of high-visibility social media initiatives.

Preferred:

• Candidates with a portfolio, Instagram/LinkedIn content samples, or previous on-camera content experience.