Consumer & Shop Insights Assoc Manager

PepsiCo; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

PepsiCo in Hyderabad seeks a day-to-day project coordination lead to drive end-to-end delivery across stakeholders, aligning briefs, proposals, execution, and results. You will be the SME on integrating 360AO tools and creating story-led PowerPoint decks for presentation to local and global PepsiCo teams.

Leverage the Change Compass framework to connect data sources across 360AO and deliver compelling insights, while building 360AO capability within the GBS/Strategic Insights team through

Qualifications

• Experience in Trends and Foresight projects (e.g., pre/post COVID impact, consumer trend changes).
• Experience with Big Data / Social listening tools preferred.
• Experience on projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.
• Demonstrated skills in written communication—PowerPoint and email.
• Strong English and Arabic communication skills (verbal & written).
• Ability to conduct consumer research analyses using various data sources.
• Ability to quickly learn new tools and operate self-serve platforms.

Responsibilities

• Brief & Proposal Alignment: define the issue, secure sign-offs, design research path with tools, timelines, and agency scope.
• Execution: ensure connectivity with analysis teams or agencies for high-quality outputs.
• Delivery & Storytelling: synthesize big and thick data into compelling narratives.
• Own the creation of complete analyses and one-page summaries for all projects.

Skills

Trends & foresight

Big data

Social listening tools

Written communication

Verbal communication (English)

Verbal communication (Arabic)

Consumer research analyses

Tool learning agility

Tools

360AO tools

PowerPoint

Job description

• Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders (Sector owners, Strategic Global Insights, GBS teams) and external agencies where required. Responsibilities include brief alignment, proposal coordination, execution, and delivery of results.
• Serve as the subject-matter expert on how different 360AO tools are integrated to answer business questions in a compelling and engaging way. This includes creating story-led PowerPoint decks and presenting insights to local and global PepsiCo business teams.
• Core Expertise & Tools Change Compass framework (PepsiCo trends framework): Leverage self-serve tools to deliver insights based on stakeholder requests and connect relevant data sources across 360AO

Overview

• Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders (Sector owners, Strategic Global Insights, GBS teams) and external agencies where required. Responsibilities include brief alignment, proposal coordination, execution, and delivery of results.
• Serve as the subject-matter expert on how different 360AO tools are integrated to answer business questions in a compelling and engaging way. This includes creating story-led PowerPoint decks and presenting insights to local and global PepsiCo business teams.
• Core Expertise & Tools Change Compass framework (PepsiCo trends framework): Leverage self-serve tools to deliver insights based on stakeholder requests and connect relevant data sources across 360AO

Responsibilities

Project Delivery

• Brief & Proposal Alignment: Clearly define the business issue, secure internal sign-offs, and design the research path (tools, analysis approach, timelines, and agency scope where applicable)
• Execution: Ensure strong connectivity with analysis teams and/or agencies to deliver high-quality, in-depth outputs
• Delivery & Storytelling: Synthesize BIG data (what is happening) and THICK data (human motivations and drivers) into compelling narratives
• Own the creation of complete analyses and one-page summaries for all projects conducted

People Responsibilities

• Manage the GBS 360AO team (currently 1 analyst) responsible for delivering ad-hoc queries from Sectors throughout the year
• Build and elevate 360AO capability within the team through coaching, training, and sharing best practices

Supporting AO / Strategic Insights Global agenda

Define ways of working within GBS/ Strategic Growth Insights / sectors to deliver high quality and inspiring outputs

Qualifications

• Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc.
• Experience in Big Data / Social listening tools is preferred.
• Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.
• Demonstrated skills with written communication – especially in PowerPoint and email
• Strong verbal and written communication – English and Arabic
• Ability to run consumer research analyses alone by leveraging various available data sources
• Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)