Consumer Insights Assoc Analyst – FH Analyst

PepsiCo Inc.; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

PepsiCo Global Insights in Hyderabad seeks an experienced Insights professional to manage quantitative and qualitative consumer research projects. You will execute analytics, ad-hoc studies and Brand Health tracking to support the Gatorade Functional Hydration portfolio.

The role requires 5–6 years in market research within a leading consumer goods company, strong data interpretation skills, and fluent English. Collaboration with global teams and diverse time zones is expected.

Qualifications

• 5-6 years of experience in a market research/insights/analytics role at a F&B/CPG company.
• Experience in quantitative consumer research project management.
• Fluent English with strong communication skills.
• Knowledge of Nielsen/GlobalData, Kantar data sources is a plus.
• Ability to synthesize multiple data sources into growth strategies.

Responsibilities

• Execute reporting and analytics projects for PBNA with SLA adherence.
• Partner with Gatorade CI team; understand categories and brands.
• Lead Brand Health tracking and Ad testing initiatives.
• Create holistic brand performance views from CI outputs.
• Deliver recurring and ad hoc CI workstreams.
• Drive insights for Gatorade Functional Hydration categories.
• Produce market, category and brand level reports using dashboards.
• Ensure high-quality, error-free deliverables.
• Support SSC strategy delivery and process improvements.

Skills

Consumer Insights

Analytics

Project management

Stakeholder management

Qualitative research

Education

Masters/Graduate in Economics, Statistics, Marketing or Management

Tools

PowerPoint

Excel

Tableau

Power BI

Job description

Overview

PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.

As Functional Hydration team takes care of both BI as well as CI and that too across 4 categories namely Sports Drink, Protein Shakes, Enhanced Water and Beverage Enhancers, this role is very critical.

• This resource will be responsible for execution of different type of projects including Zappi/ADA creative testing research projects, Better Brand Equity Deliverables and other ongoing ad hoc studies


• This resource will also be utilized for Ada- Innovation projects undertaken by the team


• Additionally, the resource will be expected to contribute substantially to Qualitative projects undertaken by the FH team


• The resource is also expected to deliver the Consumption Tracker slides for FH portfolio

This role will be based in Hyderabad and the candidate is expected to have extensive previous experience in quantitative consumer research project management. Additionally, Qualitative Consumer Research is preferred.

Responsibilities

Functional Responsibilities:

• Execute against team charter (SLA) for Reporting & Analytics for PBNA
  
  
  
  • Be an indispensableConsumer Insightsbusiness partner totheGatorade Business Unit in terms of knowledge of categories and brands supported (knowingthebusiness cold), understand the key US consumer trends, masterfundamentalsof Ad testing, Concept testing, Pack testing and Brand Health
  
  
  • Prior experience of working on Brand Health tracks and Creative & Innovation testing
  
  
  • Creating holistic brand performance view by Analyzing work from Consumer Insights.
  
  
  • Work on Adhoc as well as Recurring projects for Consumer Insights (CI)
  
  
  • Drive Insights for Gatorade Functional Hydration Categories
  
  
  • Execute market, category and brand level reporting for Customer KPI performance (Utilizing dashboards, templated decks and reporting tools)
  
  
  • Deliver high quality, error free deliverables
  
  
  • Explain business performance, drivers, and optimization opportunities
  
  
  • Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts/stories using relevant data
  
  
  • Experience in Qualitative Research is preferred
  
  
  • Within CPG, knowledge of Beverage Categories is preferred
  
  
  
  


• Support Reporting Lead/Sr.Managers/Managers delivering against information needs articulated by Business Partners; addressing business questions and process requirements


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  • Deliver against needs of stakeholders, requestors and end service users.
  
  
  • Brainstorm around the whitespaces available within business and build a roadmap to unlock these areas for business to grow.
  
  
  • Brainstorm on how to automate recurring work for the BU
  
  
  • Incorporate and consistently maintain ongoing automated tasks with high quality
  
  
  
  


• 
  
  
  
  • Support processes for output adherence and delivery to agreed scope – in line with the agreed timelines, aligned templates and content management
  
  
  • Responsible for managing multiple priorities; being able to manage deadlines and deliverables
  
  
  • Monitor and act upon regular feedback inputs from end-users and Business Partners for deliverables
  
  
  • Flag any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)
  
  
  
  


• SSC strategy delivery
  
  
  
  • Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)
  
  
  
  

Qualifications

• 5-6 years of experience at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies.


• A junior/mid-level Insight or Analytics professional with experience in a leading consumer goods company.


• Education: Masters/Graduate in Economics, Mathematics, Marketing or Management


• Language: Fluent spoken and written English


• Proven analytics, shopper research experience, consumer insights experience in combination with strong analytical skills


• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/ GlobalData, Kantar, etc.


• Has a track record of identifying and championing new processes for improving fact-based decision making


• Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller.


• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually


• Proficient with PowerPoint and Excel; including ability to write complex formulas


• Operational experience from business servicing sector and/or consulting experience would be a plus


• Organizational Savvy
  
  
  
  • Able to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educated
  
  
  • Global savvy to work across cultures and time zones
  
  
  
  


• Project Management
  
  
  
  • Highly analytical, motivated, decisive with excellent project management skills.
  
  
  • Proven experience of planning and conducting research projects achieving goals and objectives
  
  
  
  


• Execution
  
  
  
  • Demonstrated ability to manage projects and overcome challenges
  
  
  • Ability to influence local insights partners in their ways of working
  
  
  • Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them into a roadmap, outputs and business impact.
  
  
  • Ability to run consumer research analyses alone by leveraging various available data sources
  
  
  • Ability to learn quickly new tools and start working in different ways enabled by these tools (leverage the self-serve platforms)
  
  
  
  


• Managerial Experience: Not needed but a plus