CI Social Intelligence Analyst (GFG/IF)

PepsiCo; Hyderabad; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

PepsiCo Inc. is seeking an experienced Social Listening professional to join our insights team in Hyderabad. You will work across Markets and brands to address Innovation, Comms, Brands and Strategy questions using Social Listening data and storytelling.

The role emphasizes building internal Best Practices, educating partners, and delivering end-to-end projects with high data quality and clear impact. 8+ years in the field is preferred.

Qualifications

• 8+ years of total work experience in Social Listening/Social Media Analytics (at least 3+ in FMCG preferable).
• Bachelor's degree required (Masters is a plus).
• Hands-on experience with Social listening tools (Talkwalker/Sprinklr).
• Ability to turn insights into compelling stories for senior BU partners.

Responsibilities

• Understand the range of business questions Social Listening can tackle.
• Educate business partners and infuse the Social Listening culture.
• Work with teammates to develop internal best practices.
• Translate business challenges into a Social Listening brief and plan.
• Own end-to-end project lifecycle from scoping to delivery of results and impact.
• Proactively analyze findings to develop story-based reporting.
• Ensure highest level of data quality and validation.
• Manage stakeholders and communicate capacity, scope, and planning.

Skills

Social Listening

Social Media Analytics

Data Visualization

Market Research

Stakeholder Management

Education

Bachelor's degree

Masters preferred

Tools

Talkwalker

Sprinklr

Job description

Overview

Provide Social Listening capability for PEP by developing expertise and experience with PEP tools. The analysts will work with multiple markets, on various brands and different kinds of business questions including Innovation, Comms, Brands and Strategy. The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise, executing ad-hoc projects by using all sources of information available in the ecosystem and supporting to create compelling stories for our business partners.

Responsibilities

Contribute to building the Vision

• Fully understand Consumer Insights Social Intelligent capabilities and the range of business questions we can tackle with Social Listening


• Develop and infuse the SL culture at PepsiCo by educating business partners


• Work closely with other team members to develop internal best practices

Execute SL projects independently with a multi-capability approach

• Translate business Market and Business Challenges into a ”Social Listening brief’


• Work with local Insights partners to identify the key Business questions to solve, and formalize an analytical plan to get the right ‘search’ approach


• Own the project lifecycle end to end from scoping to delivery of resultings and impact.


• Proactively analyze findings, in cooperation with team members, to develop internal story-based reporting


• Ensure highest level of data quality and validation

Stakeholder Management

• Manage relationship with stakeholders, requestors and end service users


• Address any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions taken


• Leadcommunication to end-users on matters such as available capacity, scope changes and planning of future projects


• Educate end users on ways of working, processes and tasks related to Social Listening functioning and on-going cooperation


• Manage time allocation across projects and align with each stakeholder accordingly

Other responsibilities:

• Become an expert on PEP capabiilties to develop best-practices and advanced analyses


• Develop training materials to elevate understanding and impact of Social Listening in PepsiCo.


• Identify white spaces and opportunities to scale existing capabilities and develop new solutions

Qualifications

• 8+ years of total work experience in Social Listening/Social Media Analytics (atleast 3+ in FMCG preferable), making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies.
  Bachelors degree required (Masters is a plus)


• A social & digital analytics background, along with knowledge and use of current and emerging social networks, experience with visualizing and reporting out data based insights, as well as competitive analysis is desired.


• Hands on experience in working with Social listening tools (Talkwalker/Sprinklr), and integrating deep insights from multiple tools curating the most relevant strategic insights to senior BU partners (Sr Director/VP/Sr VP).


• Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.


• Experience in custom qualitative (preferred) and quantitative consumer research.


• Understanding of Brand and Innovation strategy process and Insights’ critical roles at each stage.


• Experience in working on strategic projects in different workstreams (like Portfolio of the Future, AFH, brand innovation) mapping consumer trend changes to sector business priorities.


• Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.