CI Social Intelligence Analyst (GFG/IF)

PepsiCo; Hyderabad; Presencial; INR 1.500.000 - 2.500.000; Jornada completa

Descripción de la vacante

PepsiCo Inc. seeks a senior Social Listening expert to build and govern insights across markets and brands, tackling questions from Innovation to Strategy. You will translate complex business challenges into actionable listening briefs and ensure data quality and timely insights.

You will educate partners, develop best practices, and deliver compelling, story-based analyses that influence senior leadership, with hands-on experience in Talkwalker or Sprinklr and FMCG context.

Formación

• 8+ years total work experience in Social Listening/Social Media Analytics (at least 3+ in FMCG preferable).
• Experience with visualizing and reporting data-based insights; competitive analysis is desired.
• Hands-on experience with social listening tools (Talkwalker/Sprinklr) and deriving strategic insights for senior partners.

Responsabilidades

• Fully understand Social Intelligence capabilities and the range of business questions we tackle with Social Listening.
• Develop and infuse the Social Listening culture by educating business partners.
• Work with team to develop internal best practices and execute SL projects end-to-end from scoping to delivery of results and impact.
• Translate business challenges into a Social Listening brief and formalize an analytical plan.
• Own project lifecycle from scoping to delivery and proactively analyze findings to develop story-based reports.
• Manage relationships with stakeholders and communicate capacity, scope changes, and future plans.

Conocimientos

Social Listening

Data Visualization

Stakeholder Management

Market Research

Communication

Presentation Skills

Educación

Bachelor's degree

Master's degree

Herramientas

Talkwalker

Sprinklr

Descripción del empleo

Overview
Provide Social Listening capability for PEP by developing expertise and experience with PEP tools. The analysts will work with multiple markets, on various brands and different kinds of business questions including Innovation, Comms, Brands and Strategy. The role will be critical to increase the impact and efficiency of this Capability by

Overview
Provide Social Listening capability for PEP by developing expertise and experience with PEP tools. The analysts will work with multiple markets, on various brands and different kinds of business questions including Innovation, Comms, Brands and Strategy. The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise, executing ad-hoc projects by using all sources of information available in the ecosystem and supporting to create compelling stories for our business partners.

Responsibilities

• Fully understand Consumer Insights Social Intelligent capabilities and the range of business questions we can tackle with Social Listening
• Develop and infuse the SL culture at PepsiCo by educating business partners
• Work closely with other team members to develop internal best practices

Execute SL projects independently with a multi-capability approach

• Translate business Market and Business Challenges into a ”Social Listening brief’
• Work with local Insights partners to identify the key Business questions to solve, and formalize an analytical plan to get the right ‘search’ approach
• Own the project lifecycle end to end from scoping to delivery of resultings and impact.
• Proactively analyze findings, in cooperation with team members, to develop internal story-based reporting
• Ensure highest level of data quality and validation

Stakeholder Management

• Manage relationship with stakeholders, requestors and end service users
• Address any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions taken
• Lead communication to end-users on matters such as available capacity, scope changes and planning of future projects
• Educate end users on ways of working, processes and tasks related to Social Listening functioning and on-going cooperation
• Manage time allocation across projects and align with each stakeholder accordingly

Other responsibilities:

• Become an expert on PEP capabiilties to develop best-practices and advanced analyses
• Develop training materials to elevate understanding and impact of Social Listening in PepsiCo.
• Identify white spaces and opportunities to scale existing capabilities and develop new solutions

Qualifications

• 8+ years of total work experience in Social Listening/Social Media Analytics (atleast 3+ in FMCG preferable), making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies. Bachelors degree required (Masters is a plus)
• A social & digital analytics background, along with knowledge and use of current and emerging social networks, experience with visualizing and reporting out data based insights, as well as competitive analysis is desired.
• Hands on experience in working with Social listening tools (Talkwalker/Sprinklr), and integrating deep insights from multiple tools curating the most relevant strategic insights to senior BU partners (Sr Director/VP/Sr VP).
• Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.
• Experience in custom qualitative (preferred) and quantitative consumer research.
• Understanding of Brand and Innovation strategy process and Insights’ critical roles at each stage.
• Experience in working on strategic projects in different workstreams (like Portfolio of the Future, AFH, brand innovation) mapping consumer trend changes to sector business priorities.
• Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.