COMPASS - Administration

TrawellTag Cover More; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

TrawellTag Cover More seeks a Digital Content Manager to own and optimize CMS-driven content for a global audience. You will drive content strategy, oversee page creation for product launches, and enforce accessibility and SEO standards across platforms.

Collaborating with UX designers, developers, and stakeholders worldwide, you will manage CMS governance, QA, and testing programs, ensuring high-quality, responsive digital experiences across web and app touchpoints.

Qualifications

• Bachelor's degree in Digital Marketing, Web Design, Computer Science, Communications, or related field.

Responsibilities

• Manage content within CMS for a public-facing website.
• Lead A/B and multivariate tests using Adobe Target, Optimizely, Google Optimize, or similar tools.
• Ensure WCAG/ADA accessibility and SEO best practices across sites.
• Collaborate with UX/UI designers, developers, and global teams across time zones.
• Oversee CMS training, governance, and access-management processes.
• Audit sites for broken links, UX issues, and content accuracy; drive improvements.

Skills

CMS management

A/B testing

SEO

Accessibility WCAG

HTML/CSS

Cross-functional collaboration

Analytics tracking

Education

Bachelor's degree in Digital Marketing, Web Design, Computer Science

Tools

Adobe Experience Manager

Sitecore

Tridion

Ektron

Adobe Target

Optimizely

Google Optimize

Job description

Responsibilities

• Youll proactively partner with stakeholders to develop, manage, and maintain digital content across CMS platforms, ensuring quality, accuracy, and consistency at every stage.
• Youll lead the creation and management of pages supporting product, feature, and campaign launches.
• Youll establish, advocate for, and enforce content standards and best practices across CMS platforms.
• Youll manage site authors by overseeing access permissions, governance processes, and CMS training initiatives.
• Youll conduct regular site audits to identify broken links, outdated content, and UX issues while driving continuous content improvements.
• Youll optimise web pages for usability, accessibility, and search engine optimisation (SEO).
• Youll collaborate with UX/UI designers across multiple geographies and time zones to implement intuitive interfaces, improve user journeys, and enhance overall site usability.
• Youll partner with developers, product teams, and global stakeholders to translate business requirements into polished, user-friendly digital experiences.
• Youll design and implement features and workflows that improve efficiency in content management processes.
• Youll ensure all digital experiences meet responsive design, device and browser compatibility, and WCAG/ADA accessibility standards.
• Youll build feasibility analyses and proof-of-concept (POC) solutions for optimisation initiatives using ZCMs standard CMS component set.
• Youll plan, build, and execute A/B and multivariate tests using ZCMs test-and-learn toolset.
• Youll validate optimisation rules and audience segment configurations to ensure accurate test delivery.
• Youll analyse test results and convert insights into actionable recommendations, effectively communicating outcomes to stakeholders across locations.
• Youll lead UAT and QA processes to ensure accurate, high-performing, and compliant digital experiences across web and app touchpoints.
• Youll validate content, functionality, device responsiveness, and WCAG compliance across partner and owned digital properties.
• Youll coordinate QA activities across distributed teams to ensure comprehensive testing and smooth go-live execution.
• Youll act as the subject-matter expert on ZCMs CMS, optimisation toolset, and digital platforms, providing first-level support to the Rapid Learning Lab team globally.
• Youll document requirements for CMS component enhancements and communicate effectively with developers and stakeholders across different regions and time zones.
• Youll demonstrate strong asynchronous communication practices, keeping remote and onshore stakeholders informed, engaged, and unblocked between scheduled touchpoints.
• Youll work closely with Content, UX Design, Engineering, and broader business teams to deliver cohesive, high-quality digital outcomes.
• Youll align Rapid Learning Lab and travel partner requirements to maximise technology capabilities, optimise user experiences, and drive sales performance.
• Youll write and debug CSS to create high-quality web experiences, including resolving specificity and cascade conflicts, leveraging CSS custom properties, and translating design mockups into responsive, production-ready web pages.
• Youll apply modern CSS layout techniques, including Flexbox and CSS Grid, to build responsive interfaces that provide an optimal experience across devices and screen sizes.
• Youll use browser Developer Tools to inspect, troubleshoot, and resolve styling, layout, and markup issues in live environments.
• Youll utilise vanilla JavaScript for DOM manipulation, including element selection, content updates, class management, and basic interactive functionality.
• Youll create, update, and manage website content using Web Content Management Systems (CMS), ensuring accurate and engaging digital experiences.
• Youll build and manage A/B and multivariate tests on Adobe Experience Manager (AEM) websites using Adobe Target and similar experimentation platforms to optimise user experience and business outcomes.
• Youll apply front-end development skills to implement, customise, and support website enhancements, experiments, and digital initiatives.
• Youll maintain a strong understanding of website architecture, functionality, and best practices to support effective digital delivery.
• Youll ensure websites meet WCAG and ADA accessibility standards by identifying, addressing, and preventing common accessibility issues.
• Youll apply SEO best practices, ensuring websites are optimised for search engine visibility, performance, and discoverability.
• Youll design and develop responsive web experiences that follow industry best practices and deliver consistent functionality across a range of devices and screen sizes.
• Youll implement and validate web analytics and advertising tracking tags using tools such as Adobe Analytics, Google Analytics, and related marketing technologies to support measurement and optimisation activities.
• Youll collaborate with cross-functional teams to ensure tracking, experimentation, accessibility, SEO, and front-end development requirements are effectively delivered and maintained.

Qualifications

• Youll bring a bachelors degree (or equivalent) in Digital Marketing, Web Design, Computer Science, Communications, or a related field.
• Youll have 18 months or more of hands-on, business-side experience managing content within a CMS for a public-facing website.
• Youll demonstrate experience working within offshore, distributed, or globally dispersed teams, successfully managing deliverables and communications across multiple time zones.
• Youll have hands-on experience with one or more enterprise CMS platforms, such as Adobe Experience Manager, Sitecore, Tridion, or Ektron.
• Youll possess experience using multivariate and A/B testing tools and methodologies, including platforms such as Adobe Target, Optimizely, Google Optimize, or similar solutions.
• Youll have a solid technical understanding of HTML, CSS, and web publishing principles.
• Youll demonstrate a strong understanding of content optimisation, technical SEO principles, and digital best practices.
• Youll have proven experience creating and managing web pages designed for a global audience.
• Youll possess strong knowledge of responsive design, device and browser compatibility, and WCAG/ADA accessibility standards.
• Youll have experience leading or supporting User Acceptance Testing (UAT) and Quality Assurance (QA) processes for digital products.
• Youll stand out with experience using Adobe Experience Manager (AEM).
• Youll bring knowledge of additional Adobe Digital Marketing tools, such as Adobe Target and Adobe Customer Journey Analytics.
• Youll have familiarity with digital environments within the travel or insurance industries.
• Youll have exposure to analytics and reporting tools that support optimisation and test performance analysis.
• Youll be exceptionally detail-oriented, with outstanding proofreading skills and a commitment to content accuracy and test quality.
• Youll be a clear and proactive communicator who keeps remote and onshore stakeholders informed, aligned, and engaged.