Content & UI Specialist

Zurich Cover-More; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Mediclaim insurance cover

Group personal accident insurance

Flexible and compressed work weeks

21 annual leave days

Birthday leave

Job summary

Zurich Cover-More seeks a skilled front-end/content specialist to manage digital content across CMS platforms from Mumbai. You will lead page creation for product launches, enforce content standards, and collaborate with global teams to deliver accessible, SEO-friendly experiences.

You will optimise usability and accessibility, plan tests, and translate business needs into polished digital experiences while ensuring alignment with WCAG standards and performance metrics.

Qualifications

• Bachelor's degree or equivalent in Digital Marketing, Web Design, Computer Science, Communications, or related field.
• 18+ months of hands-on CMS experience managing content for public-facing websites.
• Experience working with offshore, distributed teams and across multiple time zones.
• Hands-on experience with enterprise CMS platforms such as Adobe Experience Manager, Sitecore, Tridion, or Ektron.
• Experience with multivariate/A/B testing tools (e.g., Adobe Target, Optimizely, Google Optimize).
• Solid technical understanding of HTML, CSS, and web publishing principles.
• Strong knowledge of content optimization, technical SEO, and best practices for digital delivery.
• Experience creating and managing web pages for a global audience.
• Familiarity with WCAG/ADA accessibility standards and responsive design.
• Experience leading or supporting UAT and QA for digital products.
• Bonus if you have experience with Adobe Analytics and related tools.

Responsibilities

• Partner with stakeholders to develop, manage, and maintain digital content across CMS platforms.
• Lead creation and management of pages for product, feature, and campaign launches.
• Establish and enforce content standards across CMS platforms.
• Manage site authors, access permissions, governance, and CMS training.
• Conduct regular site audits to identify issues and drive improvements.
• Optimize pages for usability, accessibility, and SEO.
• Collaborate with UX/UI designers across geographies to improve user journeys.
• Translate business requirements into polished digital experiences.
• Design and implement features/workflows to improve content management efficiency.
• Ensure responsive design and WCAG/ADA compliance across properties.
• Plan, build, and execute A/B/multivariate tests using CMS/test tools.
• Validate test configurations and audiences; communicate insights to stakeholders.
• Lead UAT and QA to ensure high-quality digital experiences across web and app touchpoints.
• Coordinate QA across distributed teams for smooth go-live.
• Act as CMS subject-matter expert and provide first-level support to Global teams.
• Document CMS component enhancements and communicate with developers.
• Maintain strong asynchronous communication with remote/onshore stakeholders.
• Collaborate with Content, UX, Engineering, and business teams for cohesive outcomes.
• Align Rapid Learning Lab and travel partner requirements to maximize tech capabilities.

Skills

HTML

CSS

JavaScript

SEO

WCAG

Cross-Browser

Education

Bachelor's degree or equivalent

Tools

Adobe Experience Manager (AEM)

Adobe Target

Google Analytics

Job description

Job Description

Are you ready to grow your career in our global tech hub?

Job Type: Permanent - Full Time

Location: Mumbai

Job Category: IT

Job Description

Are you ready to grow your career in our global tech hub?

Zurich Cover-More Group helps people travel safely across the globe every day. We are there at every step of a traveller’s journey, to keep them safe and help them out if something goes wrong. We are committed to providing reliable, fast, flexible and bespoke services for our customers as well as the many well‑known brands we partner with, such as travel agencies, airlines, banks and major sporting clubs!

In the post-pandemic world, travel insurance is more important than ever. We are committed to delivering an exceptional service for our customers and we want you to be part of that journey.

So, what’s the job?

• You'll proactively partner with stakeholders to develop, manage, and maintain digital content across CMS platforms, ensuring quality, accuracy, and consistency at every stage.
• You'll lead the creation and management of pages supporting product, feature, and campaign launches.
• You'll establish, advocate for, and enforce content standards and best practices across CMS platforms.
• You'll manage site authors by overseeing access permissions, governance processes, and CMS training initiatives.
• You'll conduct regular site audits to identify broken links, outdated content, and UX issues while driving continuous content improvements.
• You'll optimise web pages for usability, accessibility, and search engine optimisation (SEO).
• You'll collaborate with UX/UI designers across multiple geographies and time zones to implement intuitive interfaces, improve user journeys, and enhance overall site usability.
• You'll partner with developers, product teams, and global stakeholders to translate business requirements into polished, user-friendly digital experiences.
• You'll design and implement features and workflows that improve efficiency in content management processes.
• You'll ensure all digital experiences meet responsive design, device and browser compatibility, and WCAG/ADA accessibility standards.
• You'll build feasibility analyses and proof‑of‑concept (POC) solutions for optimisation initiatives using ZCM's standard CMS component set.
• You'll plan, build, and execute A/B and multivariate tests using ZCM's test‑and‑learn toolset.
• You'll validate optimisation rules and audience segment configurations to ensure accurate test delivery.
• You'll analyse test results and convert insights into actionable recommendations, effectively communicating outcomes to stakeholders across locations.
• You'll lead UAT and QA processes to ensure accurate, high‑performing, and compliant digital experiences across web and app touchpoints.
• You'll validate content, functionality, device responsiveness, and WCAG compliance across partner and owned digital properties.
• You'll coordinate QA activities across distributed teams to ensure comprehensive testing and smooth go‑live execution.
• You'll act as the subject‑matter expert on ZCM's CMS, optimisation toolset, and digital platforms, providing first‑level support to the Rapid Learning Lab team globally.
• You'll document requirements for CMS component enhancements and communicate effectively with developers and stakeholders across different regions and time zones.
• You'll demonstrate strong asynchronous communication practices, keeping remote and onshore stakeholders informed, engaged, and unblocked between scheduled touchpoints.
• You'll work closely with Content, UX Design, Engineering, and broader business teams to deliver cohesive, high‑quality digital outcomes.
• You'll align Rapid Learning Lab and travel partner requirements to maximise technology capabilities, optimise user experiences, and drive sales performance.
• You'll write and debug CSS to create high‑quality web experiences, including resolving specificity and cascade conflicts, leveraging CSS custom properties, and translating design mockups into responsive, production‑ready web pages.
• You'll apply modern CSS layout techniques, including Flexbox and CSS Grid, to build responsive interfaces that provide an optimal experience across devices and screen sizes.
• You'll use browser Developer Tools to inspect, troubleshoot, and resolve styling, layout, and markup issues in live environments.
• You'll utilise vanilla JavaScript for DOM manipulation, including element selection, content updates, class management, and basic interactive functionality.
• You'll create, update, and manage website content using Web Content Management Systems (CMS), ensuring accurate and engaging digital experiences.
• You'll build and manage A/B and multivariate tests on Adobe Experience Manager (AEM) websites using Adobe Target and similar experimentation platforms to optimise user experience and business outcomes.
• You'll apply front‑end development skills to implement, customise, and support website enhancements, experiments, and digital initiatives.
• You'll maintain a strong understanding of website architecture, functionality, and best practices to support effective digital delivery.
• You'll ensure websites meet WCAG and ADA accessibility standards by identifying, addressing, and preventing common accessibility issues.
• You'll apply SEO best practices, ensuring websites are optimised for search engine visibility, performance, and discoverability.
• You'll design and develop responsive web experiences that follow industry best practices and deliver consistent functionality across a range of devices and screen sizes.
• You'll implement and validate web analytics and advertising tracking tags using tools such as Adobe Analytics, Google Analytics, and related marketing technologies to support measurement and optimisation activities.
• You'll collaborate with cross‑functional teams to ensure tracking, experimentation, accessibility, SEO, and front‑end development requirements are effectively delivered and maintained.

And what are we looking for?

• You'll bring a bachelor's degree (or equivalent) in Digital Marketing, Web Design, Computer Science, Communications, or a related field.
• You'll have 18 months or more of hands‑on, business‑side experience managing content within a CMS for a public‑facing website.
• You'll demonstrate experience working within offshore, distributed, or globally dispersed teams, successfully managing deliverables and communications across multiple time zones.
• You'll have hands‑on experience with one or more enterprise CMS platforms, such as Adobe Experience Manager, Sitecore, Tridion, or Ektron.
• You'll possess experience using multivariate and A/B testing tools and methodologies, including platforms such as Adobe Target, Optimizely, Google Optimize, or similar solutions.
• You'll have a solid technical understanding of HTML, CSS, and web publishing principles.
• You'll demonstrate a strong understanding of content optimisation, technical SEO principles, and digital best practices.
• You'll have proven experience creating and managing web pages designed for a global audience.
• You'll possess strong knowledge of responsive design, device and browser compatibility, and WCAG/ADA accessibility standards.
• You'll have experience leading or supporting User Acceptance Testing (UAT) and Quality Assurance (QA) processes for digital products.
• You'll stand out with experience using Adobe Experience Manager (AEM).
• You'll bring knowledge of additional Adobe Digital Marketing tools, such as Adobe Target and Adobe Customer Journey Analytics.
• You'll have familiarity with digital environments within the travel or insurance industries.
• You'll have exposure to analytics and reporting tools that support optimisation and test performance analysis.
• You'll be exceptionally detail‑oriented, with outstanding proofreading skills and a commitment to content accuracy and test quality.
• You'll be a clear and proactive communicator who keeps remote and onshore stakeholders informed, aligned, and engaged.
• You'll work confidently and independently, managing priorities across multiple time zones with minimal day‑to‑day supervision.
• You'll thrive in a fast‑paced environment, seamlessly switching between priorities while consistently meeting deadlines without compromising quality.
• You'll be self‑motivated, responsive, and committed to delivering high‑quality digital experiences regardless of team location.
• You'll be highly collaborative and team‑oriented, recognising that exceptional digital experiences are built through strong global partnerships.
• You'll be naturally curious and improvement‑focused, constantly seeking opportunities to enhance digital experiences and outcomes.

So, why choose us?

We value optimism, caring, togetherness, reliability and determination.

We have more than 2600 employees worldwide: we’re a global group of digital natives, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals. We share a global mission to look after travellers, at every step of their journey.

Job flexibility. We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid work week policy ensures our employees maintain work‑life balance with the flexibility of 3 days in the office and 2 days working from home.

Career growth. We want you to continue to learn, develop and bring your ideas to the table. We want to hear what you think, and we want you to work with the business - not for the business!

Diversity and inclusion. We respect who you are and thoroughly embrace diversity. So whatever walk of life you wander, just be you and come as you are.

Take the time you need, for you and your community. We encourage you to take the time you need, when you need it. We offer regular annual and personal leave benefits along with anniversary leave, covid leave (to get vaccinated and for when you’re sick), volunteer leave and a comprehensive paid parental leave scheme.

We also offer some other perks including:

• Mediclaim insurance cover in case of any health emergency
• Coverage under group personal accident insurance
• Flexible and compressed work weeks and hybrid working options.
• Generous range of paid leave – 21 annual leave days, 6 sick leave days, 12 public holidays
• An extra day off for you to take on your birthday or your annual work anniversary.