CMS Associate (Adobe Experience Manager) - 6 Months - Octopus by RTG

Robusta Studio; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Robusta Studio is seeking a detail-oriented CMS Associate in India with 3-5 years of experience in web content management. The role involves content authoring, page management, and digital asset handling using Adobe Experience Manager (AEM). The ideal candidate will collaborate with cross-functional teams to ensure compliance with editorial standards and SEO best practices. Responsibilities include creating and maintaining content, managing assets, and supporting multilingual operations in a structured Agile environment.

Qualifications

• 3-5 years of experience in web content authoring or CMS operations.
• Hands-on experience with Adobe Experience Manager or similar CMS platforms.
• Experience in Agile or workflow-driven environments.

Responsibilities

• Create, edit, and publish web pages in AEM Sites.
• Manage digital assets within AEM Assets.
• Support content rollouts across multiple sites and languages.
• Ensure all published content follows brand and editorial standards.

Skills

Web content management

Adobe Experience Manager (AEM)

Digital publishing

SEO best practices

Cross-functional collaboration

Education

Bachelor's degree in Communications, Marketing, IT, or related field

Tools

JIRA

ServiceNow

Confluence

SharePoint

Job description

Job Overview

We are looking for a detail-oriented CMS Associate with 3-5 years of experience in web content management and digital publishing, with hands‑on experience using Adobe Experience Manager (AEM) or similar enterprise CMS platforms. This role focuses on content authoring, page management, digital asset handling, and supporting content operations across enterprise websites and multilingual digital platforms. The ideal candidate will be responsible for creating and maintaining content in AEM, ensuring compliance with brand, accessibility, and SEO standards, and collaborating closely with content, design, development, QA, and marketing teams in a structured Agile environment.

Role Responsibilities

Page Authoring & Content Management

• Create, edit, update, and publish web pages in AEM Sites using existing components, editable templates, content fragments, and experience fragments.
• Maintain accurate and consistent page layouts aligned with approved designs and content standards.
• Ensure all content is published correctly across desktop, tablet, and mobile devices.

Content Uploads & Formatting

• Upload and format text, images, videos, banners, and multimedia content following established editorial and brand guidelines.
• Ensure content formatting consistency, readability, and visual quality across pages and templates.

Digital Asset Management (DAM)

• Manage digital assets within AEM Assets (DAM).
• Upload assets, apply metadata and tags, organize folders, and maintain proper asset governance and structure.
• Ensure assets are optimized and appropriately referenced across pages and components.

Multi‑Site & Multilingual Support

• Support content rollouts across multiple sites, markets, and languages using AEM Multi Site Manager (MSM).
• Assist with:
  • Live Copies
  • Language Copies
  • Content inheritance
  • Localization workflows
• Support RTL content validation where applicable.

Brand, Editorial & Governance Compliance

• Ensure all published content follows:
  • Brand guidelines
  • Editorial standards
  • Tone of voice
  • Terminology consistency
  • Authoring governance processes
• Follow defined authoring checklists and publishing procedures.

SEO & Accessibility Support

• Apply SEO best practices including:
  • Metadata
  • Alt text
  • Page titles
  • Structured URLs
  • Internal linking
• Ensure basic accessibility compliance using:
  • Proper heading hierarchy
  • Accessible link labeling
  • Image accessibility practices
  • WCAG guidelines

Pre‑Publish QA & Validation

• Review pages before publishing to ensure:
  • Correct formatting
  • Functional links
  • Responsive rendering
  • Content accuracy
  • Component consistency
• Coordinate with QA teams when required for validation and approvals.

Issue Tracking & Resolution

• Identify and report authoring, publishing, component, or rendering issues.
• Log and track tickets using JIRA, ServiceNow, or similar workflow tools.
• Work closely with developers and senior CMS team members to resolve issues efficiently.

Content Maintenance

• Maintain and update existing website content.
• Remove outdated content, implement scheduled updates, and ensure content freshness across digital properties.

Collaboration

• Work closely with CMS managers, content authors, designers, developers, QA teams, and marketing stakeholders.
• Support delivery timelines and contribute to smooth publishing operations across projects.

Continuous Learning

• Expand knowledge of AEM features, workflows, and enterprise CMS best practices.
• Participate in training sessions and gradually take ownership of more advanced authoring and operational tasks.

Requirements

• 3-5 years of experience in web content authoring, CMS operations, or digital publishing.
• Hands‑on experience with Adobe Experience Manager (AEM) or comparable enterprise CMS platforms such as Sitecore, Optimizely, WordPress, Contentful.
• Experience working in Agile or workflow-driven environments with cross‑functional teams.
• Comfortable working with structured processes, governance models, and publishing standards.

Core Technical Requirements

• AEM / CMS Authoring
  • AEM Sites authoring, page creation, editable templates, content fragments, experience fragments.
• Experience using AEM Assets (DAM) for:
  • Asset uploads
  • Metadata tagging
  • Folder organization
• Basic understanding of:
  • Multi Site Manager (MSM)
  • Live Copies
  • Language Copies
  • Publishing and replication workflows

Technical Foundation

• Basic working knowledge of:
  • HTML
  • CSS
• Ability to troubleshoot minor formatting and content display issues.
• Understanding of:
  • SEO fundamentals
  • Metadata optimization
  • URL structure
  • Accessibility basics (WCAG)
• Familiarity with image and video optimization for web publishing.

Tools & Collaboration

• Experience using:
  • JIRA
  • ServiceNow
  • Confluence
  • SharePoint
  • Similar collaboration and ticketing tools
• Strong written and verbal communication skills.
• Ability to follow authoring standards, documentation, and publishing workflows accurately.

Nice to Have

• Exposure to AEM as a Cloud Service.
• Familiarity with:
  • Adobe Analytics
  • Google Analytics
  • Adobe Target
  • Tealium
• Experience with image editing or optimization tools.
• Background in:
  • Digital marketing
  • Communications
  • UX/UI
  • Web design
• Experience supporting Arabic or RTL websites.

Soft Skills

• Strong attention to detail and content accuracy.
• Good communication and collaboration skills.
• Ability to follow processes and work independently when needed.
• Strong organizational and time management abilities.
• Willingness to learn and grow within enterprise CMS operations.

Education

Bachelor's degree in Communications, Marketing, Information Technology, Computer Science, or a related field — or equivalent practical experience.