Communication and brand strategy manager

Intellectual Capital HR Consulting Pvt. Ltd.; Pune District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. seeks a technology-driven leader to head our Communication & Brand Strategy function in an influential role within the financial services sector.

The candidate will leverage technology and creativity to engage clients, strengthen internal and external communications, and build brand recall without relying on a large marketing budget. The role requires 6+ years in broking or financial services communications, with a strategic, tech-savvy and leadership

Qualifications

• Minimum 6+ years in communication, branding or marketing within broking or financial services.
• Strategic thinker able to conceptualize and implement strategies without a large marketing budget.
• Tech-enabled with proficiency in digital tools, CRM systems, automation platforms and analytics.
• Creative storytelling with data-driven decision making and a system-driven approach to execution.
• Leadership to define and own deliverables and mentor a small, agile team.
• Bachelor's or Master's in Communications, Marketing, Business, Financial Planning or related field.

Responsibilities

• Evaluate and Align: Assess existing data, practices, products and services; map goals and outcomes.
• Develop and Execute Strategy: Create a comprehensive communication and brand strategy focused on digital-first engagement.
• Client Communication: Design and implement consistent, technology-driven communication across client touchpoints to enhance experience and trust.
• Brand Recall: Build a strong brand recall through digital collateral, education content and engagement campaigns.
• Employee Engagement: Support employee engagement communications and employer branding content.
• Content and Collateral: Oversee creation of client engagement, investor education, product information and thought leadership; craft online narrative via SEO-driven content and multimedia assets.
• Technology Integration: Identify and implement digital platforms and tools for communication, automation and performance monitoring using data insights.
• Cross-Functional Collaboration: Ensure communication consistency and strategic alignment.
• Team and Vendor Management: Manage agencies and mentor content creators and designers.

Skills

Experience 6+ years

Strategic thinker

Tech-savvy

Creative storytelling

Leadership

Education

Bachelor's or Master's in Communications/Marketing/Business/Financial Planning or related field

Job description

Role Overview

We seek a technology-driven leader to head our Communication & Brand Strategy function.

The ideal candidate will have broking industry experience and the ability to leverage technology and creativity to build deep client engagement, internal and external communication and consistent brand recall - without relying on a traditional marketing budget.

Key Responsibilities

1. 1. Evaluate & Align: Assess existing data, operational practices, products and services; map tactical goals and outcomes.
2. 2. Develop & Execute Strategy: Create a comprehensive communication and brand strategy focused on digital-first engagement.
3. 3. Client Communication: Design and implement consistent, technology-driven communication across all client touchpoints to enhance client experience and trust.
4. 4. Brand Recall: Build a strong brand recall through systemic digital collaterals and communications, educational content and engagement campaigns.
5. 5. Employee Engagement: Support employee engagement communications and employer branding content and communications.
6. 6. Content & Collateral: Oversee creation and delivery of high-impact content across platforms, including client engagement, investor education, product information and thought leadership pieces. Craft Client's online narrative via appropriate SEO-driven content / webpages / blogs / videos / tutorials / email / social media and implement operational processes.
7. 7. Technology Integration: Identify and implement digital platforms and tools for communication, automation and performance monitoring using data-driven insights.
8. 8. Cross-Functional Collaboration: Work closely with teams to ensure communication consistency and strategic alignment.
9. 9. Team & Vendor Management: Identify and manage agencies/vendor partners; build and mentor small team of content creators, designers and communication specialists, as required.

Ideal Candidate Profile

1. 1. Experience: Minimum 6+ years in communication, branding or marketing roles within broking or financial services.
2. 2. Strategic Thinker: Ability to conceptualise and implement strategies without a large marketing budget.
3. 3. Tech-Driven: Proficiency in digital tools, CRM systems, automation platforms and analytics.
4. 4. Creative & Analytical: Strong storytelling skills combined with data-driven decision-making and a system driven approach to execution.
5. 5. Leadership: Capable of defining and owning deliverables and building & mentoring a small, agile team.
6. 6. Education: Bachelors or Masters degree in Communications, Marketing, Business, Financial Planning or related field.

Why Us

• Be part of the leadership team focused on building a system-driven organisation.
• Opportunity to shape the brand, communication strategy and its growth.
• Work in an entrepreneurial environment with high ownership and impact.