Communication and brand strategy manager

Intellectual Capital HR Consulting Pvt. Ltd.; Kolkata District; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. seeks a technology-forward leader to head its Communication & Brand Strategy function.

The role focuses on digital-first engagement, analytics, and a strong emphasis on brand recall without relying on a large marketing budget. The ideal candidate brings 6+ years in communications or marketing within broking or financial services, and a track record of building teams and delivering data-driven strategies.

Qualifications

• Minimum 6+ years in communication, branding or marketing within broking or financial services.
• Ability to conceptualise and implement strategies without a large marketing budget.
• Proficiency in digital tools, CRM systems, automation platforms and analytics.
• Strong storytelling skills combined with data-driven decision-making.
• Leadership to define and own deliverables and mentor a small team.
• Bachelor’s or Master’s degree in Communications, Marketing, Business, Financial Planning or related field.

Responsibilities

• Evaluate & Align: Assess existing data, practices, products and map tactical goals and outcomes.
• Develop & Execute Strategy: Create a comprehensive communication and brand strategy focused on digital-first engagement.
• Client Communication: Design and implement consistent, tech-driven communication across client touchpoints to enhance experience and trust.
• Brand Recall: Build strong brand recall through digital collaterals, content and engagement campaigns.
• Employee Engagement: Support employee communications and employer branding content.
• Content & Collateral: Oversee creation of high-impact content across platforms; SEO-driven content, webpages, blogs, videos, tutorials, email, social media; implement processes.
• Technology Integration: Identify and implement digital platforms and tools for communication, automation and performance monitoring.
• Cross-Functional Collaboration: Work closely with teams to ensure consistency and alignment.
• Team & Vendor Management: Identify and manage agencies; mentor a small team of content creators.

Skills

Leadership

Strategic thinking

Storytelling

Data-driven

Team mentorship

Cross-functional collab

Education

Bachelor's/Master's in Communications or Marketing

Tools

CRM systems

Automation platforms

Analytics

Job description

Role Overview

We seek a technology-driven leader to head our Communication & Brand Strategy function.

The ideal candidate will have broking industry experience and the ability to leverage technology and creativity to build deep client engagement, internal and external communication and consistent brand recall - without relying on a traditional marketing budget.

Key Responsibilities

1. 1. Evaluate & Align: Assess existing data, operational practices, products and services; map tactical goals and outcomes.
2. 2. Develop & Execute Strategy: Create a comprehensive communication and brand strategy focused on digital-first engagement.
3. 3. Client Communication: Design and implement consistent, technology-driven communication across all client touchpoints to enhance client experience and trust.
4. 4. Brand Recall: Build a strong brand recall through systemic digital collaterals and communications, educational content and engagement campaigns.
5. 5. Employee Engagement: Support employee engagement communications and employer branding content and communications.
6. 6. Content & Collateral: Oversee creation and delivery of high-impact content across platforms, including client engagement, investor education, product information and thought leadership pieces. Craft Client's online narrative via appropriate SEO-driven content / webpages / blogs / videos / tutorials / email / social media and implement operational processes.
7. 7. Technology Integration: Identify and implement digital platforms and tools for communication, automation and performance monitoring using data-driven insights.
8. 8. Cross-Functional Collaboration: Work closely with teams to ensure communication consistency and strategic alignment.
9. 9. Team & Vendor Management: Identify and manage agencies/vendor partners; build and mentor small team of content creators, designers and communication specialists, as required.

Ideal Candidate Profile

1. 1. Experience: Minimum 6+ years in communication, branding or marketing roles within broking or financial services.
2. 2. Strategic Thinker: Ability to conceptualise and implement strategies without a large marketing budget.
3. 3. Tech-Driven: Proficiency in digital tools, CRM systems, automation platforms and analytics.
4. 4. Creative & Analytical: Strong storytelling skills combined with data-driven decision-making and a system driven approach to execution.
5. 5. Leadership: Capable of defining and owning deliverables and building & mentoring a small, agile team.
6. 6. Education: Bachelors or Masters degree in Communications, Marketing, Business, Financial Planning or related field.

Why Us

• Be part of the leadership team focused on building a system-driven organisation.
• Opportunity to shape the brand, communication strategy and its growth.
• Work in an entrepreneurial environment with high ownership and impact.