Communication and brand strategy manager

Intellectual Capital HR Consulting Pvt. Ltd.; Khordha; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. seeks a technology-driven leader to head our Communication & Brand Strategy function, with broking/financial services experience.

The role emphasizes digital-first engagement, data insights and cross-functional collaboration to strengthen client trust and brand recall. The ideal candidate will guide strategy, oversee content, manage vendors and build a small, agile team, delivering measurable outcomes without relying on large traditional marketing

Qualifications

• 6+ years in communication, branding or marketing within financial services or broking.
• Ability to conceptualise and implement strategies with limited marketing budgets.
• Proficiency with digital tools, CRM systems, automation platforms and analytics.

Responsibilities

• Evaluate and align data, practices, products and services with tactical goals.
• Develop and execute a digital-first communication and brand strategy.
• Design and implement consistent technology-driven communication across client touchpoints.
• Build strong brand recall via digital collateral, content and campaigns.
• Support employee engagement communications and employer branding content.
• Oversee creation and delivery of high-impact content for client engagement, education and thought leadership.
• Identify and implement digital platforms and tools for communication and performance monitoring.
• Collaborate with cross-functional teams for alignment and consistency.
• Identify and manage agencies/vendors; mentor a small team of content creators and designers.

Skills

Digital strategy

CRM systems

Analytics

Content strategy

Team leadership

Education

Bachelor's or Master's in Communications/Marketing/Business/Financial Planning or related field

Tools

CRM platforms

Automation platforms

Analytics tools

Job description

Role Overview

We seek a technology-driven leader to head our Communication & Brand Strategy function.

The ideal candidate will have broking industry experience and the ability to leverage technology and creativity to build deep client engagement, internal and external communication and consistent brand recall - without relying on a traditional marketing budget.

Key Responsibilities

1. 1. Evaluate & Align: Assess existing data, operational practices, products and services; map tactical goals and outcomes.
2. 2. Develop & Execute Strategy: Create a comprehensive communication and brand strategy focused on digital-first engagement.
3. 3. Client Communication: Design and implement consistent, technology-driven communication across all client touchpoints to enhance client experience and trust.
4. 4. Brand Recall: Build a strong brand recall through systemic digital collaterals and communications, educational content and engagement campaigns.
5. 5. Employee Engagement: Support employee engagement communications and employer branding content and communications.
6. 6. Content & Collateral: Oversee creation and delivery of high-impact content across platforms, including client engagement, investor education, product information and thought leadership pieces. Craft Client's online narrative via appropriate SEO-driven content / webpages / blogs / videos / tutorials / email / social media and implement operational processes.
7. 7. Technology Integration: Identify and implement digital platforms and tools for communication, automation and performance monitoring using data-driven insights.
8. 8. Cross-Functional Collaboration: Work closely with teams to ensure communication consistency and strategic alignment.
9. 9. Team & Vendor Management: Identify and manage agencies/vendor partners; build and mentor small team of content creators, designers and communication specialists, as required.

Ideal Candidate Profile

1. 1. Experience: Minimum 6+ years in communication, branding or marketing roles within broking or financial services.
2. 2. Strategic Thinker: Ability to conceptualise and implement strategies without a large marketing budget.
3. 3. Tech-Driven: Proficiency in digital tools, CRM systems, automation platforms and analytics.
4. 4. Creative & Analytical: Strong storytelling skills combined with data-driven decision-making and a system driven approach to execution.
5. 5. Leadership: Capable of defining and owning deliverables and building & mentoring a small, agile team.
6. 6. Education: Bachelors or Masters degree in Communications, Marketing, Business, Financial Planning or related field.

Why Us

• Be part of the leadership team focused on building a system-driven organisation.
• Opportunity to shape the brand, communication strategy and its growth.
• Work in an entrepreneurial environment with high ownership and impact.