Communication and brand strategy manager

Intellectual Capital HR Consulting Pvt. Ltd.; New Delhi; Sur place; INR 1 800 000 - 3 200 000; Plein temps

Résumé du poste

Intellectual Capital HR Consulting Pvt. Ltd. seeks a technology-driven leader to head its Communication & Brand Strategy function in Delhi.

The role requires broking/financial services experience, strategic thinking, and a strong ability to deploy digital tools and analytics to engage clients and employees. The ideal candidate will design and execute a comprehensive communication strategy, build brand recall, oversee content across channels, and lead a small team and external partners.

Qualifications

• Minimum 6+ years in communication, branding or marketing roles within broking or financial services.
• Strategic thinker with ability to implement strategies without a large marketing budget.
• Tech-driven: proficient in digital tools, CRM systems, automation platforms and analytics.
• Creative and analytical with data-driven decision making and a system-driven approach to execution.
• Leadership: capable of defining and owning deliverables and mentoring a small, agile team.
• Bachelor’s or Master’s in Communications, Marketing, Business, Financial Planning or related field.

Responsabilités

• Evaluate & Align: assess data, practices, products; map goals and outcomes.
• Develop & Execute Strategy: create a digital-first communication and brand plan.
• Client Communication: design tech-driven touchpoints to enhance experience and trust.
• Brand Recall: build strong recall through digital collateral, content and campaigns.
• Employee Engagement: support employer branding communications.
• Content & Collateral: oversee creation of content across platforms; SEO-driven narratives.
• Technology Integration: identify and implement platforms/tools for communication and analytics.
• Cross-Functional Collaboration: ensure consistency and alignment.
• Team & Vendor Management: lead agencies/partners and mentor content teams.

Connaissances

Strategic thinking

Leadership

Content storytelling

Team mentoring

Data-driven decision making

Digital marketing

Formation

Bachelor’s degree in Communications

Master’s degree in Marketing or related field

Outils

CRM systems

Automation platforms

Analytics tools

SEO/content tools

Description du poste

Role Overview

We seek a technology-driven leader to head our Communication & Brand Strategy function.

The ideal candidate will have broking industry experience and the ability to leverage technology and creativity to build deep client engagement, internal and external communication and consistent brand recall - without relying on a traditional marketing budget.

Key Responsibilities

1. 1. Evaluate & Align: Assess existing data, operational practices, products and services; map tactical goals and outcomes.
2. 2. Develop & Execute Strategy: Create a comprehensive communication and brand strategy focused on digital-first engagement.
3. 3. Client Communication: Design and implement consistent, technology-driven communication across all client touchpoints to enhance client experience and trust.
4. 4. Brand Recall: Build a strong brand recall through systemic digital collaterals and communications, educational content and engagement campaigns.
5. 5. Employee Engagement: Support employee engagement communications and employer branding content and communications.
6. 6. Content & Collateral: Oversee creation and delivery of high-impact content across platforms, including client engagement, investor education, product information and thought leadership pieces. Craft Client's online narrative via appropriate SEO-driven content / webpages / blogs / videos / tutorials / email / social media and implement operational processes.
7. 7. Technology Integration: Identify and implement digital platforms and tools for communication, automation and performance monitoring using data-driven insights.
8. 8. Cross-Functional Collaboration: Work closely with teams to ensure communication consistency and strategic alignment.
9. 9. Team & Vendor Management: Identify and manage agencies/vendor partners; build and mentor small team of content creators, designers and communication specialists, as required.

Ideal Candidate Profile

1. 1. Experience: Minimum 6+ years in communication, branding or marketing roles within broking or financial services.
2. 2. Strategic Thinker: Ability to conceptualise and implement strategies without a large marketing budget.
3. 3. Tech-Driven: Proficiency in digital tools, CRM systems, automation platforms and analytics.
4. 4. Creative & Analytical: Strong storytelling skills combined with data-driven decision-making and a system driven approach to execution.
5. 5. Leadership: Capable of defining and owning deliverables and building & mentoring a small, agile team.
6. 6. Education: Bachelors or Masters degree in Communications, Marketing, Business, Financial Planning or related field.

Why Us

• Be part of the leadership team focused on building a system-driven organisation.
• Opportunity to shape the brand, communication strategy and its growth.
• Work in an entrepreneurial environment with high ownership and impact.