Communication and brand strategy manager

Intellectual Capital HR Consulting Pvt. Ltd.; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. seeks a technology-driven leader to head our Communication & Brand Strategy function in Ahmedabad.

The role requires 6+ years in communications, branding or marketing within broking or financial services, with a track record in digital-first engagement. You will craft and execute a comprehensive strategy, oversee content across channels, and mentor a small team while collaborating with cross-functional partners to strengthen client trust and brand

Qualifications

• Minimum 6+ years in communication, branding or marketing within broking or financial services.
• Strategic thinker able to operate without a large marketing budget.
• Tech-driven with proficiency in digital tools, CRM systems, automation platforms and analytics.
• Strong storytelling with data-driven decision making and a system-driven approach to execution.
• Leadership to define and own deliverables and mentor a small team.

Responsibilities

• Evaluate data, practices, products and services; map goals and outcomes.
• Develop and execute a comprehensive digital-first communication and brand strategy.
• Design and implement technology-driven client communications across touchpoints to boost trust and experience.
• Build brand recall through systemic digital collateral, content and campaigns.
• Support employee engagement and employer branding communications.
• Oversee creation/delivery of high-impact content across platforms including blogs, videos, emails, etc.
• Identify and implement digital platforms and tools for communication, automation and performance monitoring.
• Collaborate with cross-functional teams for consistency and strategic alignment.
• Identify and manage agencies; mentor a small team of content creators and designers.

Skills

Digital tools

CRM systems

Automation platforms

Analytics

Education

Bachelor's or Master's in Communications/Marketing/Business/Financial Planning

Job description

Role Overview

We seek a technology-driven leader to head our Communication & Brand Strategy function.

The ideal candidate will have broking industry experience and the ability to leverage technology and creativity to build deep client engagement, internal and external communication and consistent brand recall - without relying on a traditional marketing budget.

Key Responsibilities

1. 1. Evaluate & Align: Assess existing data, operational practices, products and services; map tactical goals and outcomes.
2. 2. Develop & Execute Strategy: Create a comprehensive communication and brand strategy focused on digital-first engagement.
3. 3. Client Communication: Design and implement consistent, technology-driven communication across all client touchpoints to enhance client experience and trust.
4. 4. Brand Recall: Build a strong brand recall through systemic digital collaterals and communications, educational content and engagement campaigns.
5. 5. Employee Engagement: Support employee engagement communications and employer branding content and communications.
6. 6. Content & Collateral: Oversee creation and delivery of high-impact content across platforms, including client engagement, investor education, product information and thought leadership pieces. Craft Client's online narrative via appropriate SEO-driven content / webpages / blogs / videos / tutorials / email / social media and implement operational processes.
7. 7. Technology Integration: Identify and implement digital platforms and tools for communication, automation and performance monitoring using data-driven insights.
8. 8. Cross-Functional Collaboration: Work closely with teams to ensure communication consistency and strategic alignment.
9. 9. Team & Vendor Management: Identify and manage agencies/vendor partners; build and mentor small team of content creators, designers and communication specialists, as required.

Ideal Candidate Profile

1. 1. Experience: Minimum 6+ years in communication, branding or marketing roles within broking or financial services.
2. 2. Strategic Thinker: Ability to conceptualise and implement strategies without a large marketing budget.
3. 3. Tech-Driven: Proficiency in digital tools, CRM systems, automation platforms and analytics.
4. 4. Creative & Analytical: Strong storytelling skills combined with data-driven decision-making and a system driven approach to execution.
5. 5. Leadership: Capable of defining and owning deliverables and building & mentoring a small, agile team.
6. 6. Education: Bachelors or Masters degree in Communications, Marketing, Business, Financial Planning or related field.

Why Us

• Be part of the leadership team focused on building a system-driven organisation.
• Opportunity to shape the brand, communication strategy and its growth.
• Work in an entrepreneurial environment with high ownership and impact.