CLM Retention Marketing Executive

BitDelta India; Mumbai; On-site; INR 350,000 - 650,000; Full time

Job summary

BitDelta India is seeking a CLM/Retention Marketing Executive to plan, execute and optimise CRM campaigns across CleverTap channels including Push, In-App, WhatsApp, SMS and Email. You will build segments, manage journeys from onboarding to retention, and continuously improve engagement through data-driven tests.

The role requires hands-on experience with CleverTap, strong segmentation skills, and collaboration with Product, Analytics and Content teams to enhance customer lifecycle and retention

Qualifications

• 1–2 years of experience in CRM, CLM, retention or growth marketing.
• Hands-on experience with CleverTap is required.
• Experience executing campaigns across Push, In-App, WhatsApp, SMS and Email.
• Good understanding of customer segmentation, lifecycle stages and retention campaigns.
• Experience building automated customer journeys.
• Comfortable analysing campaign performance and using data to optimise campaigns.
• Good knowledge of Excel / Google Sheets.
• Strong attention to detail and campaign execution skills.

Responsibilities

• Plan and execute day-to-day CRM campaigns on CleverTap across Push, In-App, WhatsApp, SMS and Email.
• Build customer segments based on user behaviour, lifecycle stage and activity; manage calendars, QA and deployment.

Skills

CRM

Retention Marketing

Lifecycle Marketing

Campaign Planning

Data-driven decisions

Tools

CleverTap

Job description

Job Description:

Experience: 2 Years

Function: Customer Lifecycle Management / Retention Marketing

Location: Mumbai (Andheri East)/ Bangalore

About BitDelta India

BitDelta India is a fast-growing crypto exchange platform helping Indian users trade and invest in digital assets simply and securely. We are scaling quickly, and our brand needs to look sharp, trustworthy and consistent everywhere users meet us.

About the Role

We are looking for a CLM / Retention Marketing Executive with hands-on experience in customer lifecycle and retention campaigns.

The person will be responsible for planning, executing and optimising campaigns and customer journeys on CleverTap across Push Notifications, In-App, WhatsApp, SMS and Email.

Key Responsibilities

CRM Campaign Execution

• Plan and execute day-to-day CRM campaigns on CleverTap.
• Manage campaigns across Push, In-App, WhatsApp, SMS and Email.
• Build customer segments based on user behaviour, lifecycle stage and activity.
• Manage campaign calendars, scheduling, QA and deployment.
• Ensure campaigns are executed accurately and within timelines.

Customer Journeys & Automation

• Build and manage journeys for onboarding, activation, engagement, retention and reactivation.
• Set up triggers, conditions, branches, wait periods and campaign exits.
• Identify user drop-offs and create relevant interventions based on customer behaviour.

Personalisation & Testing

• Develop personalised communication for different customer segments.
• Plan and execute A/B tests across messaging, CTA, timing, frequency and channels.
• Continuously optimise campaigns based on performance.

Campaign Analytics & Reporting

• Track campaign performance and prepare regular reports.
• Analyse metrics such as engagement, conversion, activation, retention and reactivation.
• Identify key trends and insights and recommend campaign improvements.
• Maintain campaign and performance dashboards.

Cross-functional Collaboration

• Work with Product, Analytics, Design and Content teams to execute lifecycle campaigns.
• Coordinate campaign requirements, audience data, creatives and tracking.
• Work with the team to identify opportunities to improve customer engagement and retention.

Requirements

• 1 to 2 years of experience in CRM, CLM, Retention Marketing, Lifecycle Marketing or Growth Marketing.
• Hands-on experience with CleverTap is required.
• Experience executing campaigns across Push, In-App, WhatsApp, SMS and Email.
• Good understanding of customer segmentation, lifecycle stages and retention campaigns.
• Experience building automated customer journeys.
• Comfortable analysing campaign performance and using data to optimise campaigns.
• Good knowledge of Excel / Google Sheets.
• Strong attention to detail and campaign execution skills.

Good to Have

• Experience in FinTech, Crypto, Trading, E-commerce or Consumer Internet.
• Basic understanding of cohorts, retention metrics and funnel analysis.
• Exposure to analytics tools or SQL.