City Lead Last Mile Operation

Purplle.com; New Delhi; On-site; INR 2,000,000 - 3,600,000; Full time

Job summary

Purplle.com is hiring a Last Mile City Lead to own end-to-end last-mile delivery operations for the city, from capacity planning to execution and exception handling across dark stores. You will manage rider workforce health, DS-level performance, and coordinate with regional logistics teams.

Ideal candidates have 5–7 years in last-mile/logistics operations, strong ownership, and data-driven decision skills, with proficiency in Excel/Sheets and dispatch tools.

Qualifications

• 5–7 years in last-mile delivery/logistics operations management, preferably in quick commerce.
• Strong ownership mindset with ability to manage multi-site operations independently.
• Data-driven decision making with dashboards and dispatch platforms.

Responsibilities

• Plan and execute city-level last-mile delivery for multiple dark stores; manage rider workforce and TLs.
• Drive OTIF, NPS, and CPO targets; analyze misses and implement corrective actions.
• Coordinate with Dark Store Ops, Warehousing, and 3PL partners to resolve bottlenecks.

Skills

Ownership mindset

Data-driven decisions

People management

Problem solving

Communication

Tools

Excel/Sheets

LMS/Dispatch tools

Job description

Last Mile City Lead Quick Commerce

Role Overview :

The Last Mile City Lead owns end-to-end last-mile delivery operations for the entire city from planning to execution to exception handling. The role is accountable for delivery performance, cost, and rider workforce health across a network Dark Stores (DS).

*Reports to:* Regional Head – Logistics (Quick Commerce)

*Direct Reports:* Dark Store Team Leads

*Indirect Span:* Riders across all dark stores of the city

Key Responsibilities

1. City-Level Planning & Execution

• Own last-mile capacity planning for the city — rider supply, shift/slot planning, and DS-wise deployment aligned to demand patterns (peak hours, weekends, events, weather disruptions).
• Translate city-level targets into DS-wise and TL-wise plans; track daily and weekly execution against target OTIF and CPO.
• Drive real-time exception handling — rider shortages, order surges, weather or traffic disruptions, system/tooling issues — ensuring minimal impact to delivery SLAs through advance planning.

2. Performance Management (OTIF & Cost)

• Own and ensure timely delivery to customer at the level of *OTIF (On-Time-Delivery %) 90%* across all dark stores in the city.
• Own and ensure best experience to customers at the level of *NPS (Net Promoter Score % based on customer feedback) 90%* across all dark stores in the city.
• Own *CPO (Cost Per Order)* for the city — monitor, control, and drive down through better rider utilization, route/batch efficiency, and reduction in idle/dead time.
• Conduct root-cause analysis on OTIF misses and CPO variances; implement corrective actions at DS and city level.
• Own city-level dashboards/reviews (daily huddles, WBRs) tracking OTIF, NPS, CPO, rider productivity, and DS-wise performance.

3. Rider Workforce Management

• Own rider availability planning across all DS to meet demand — right rider count, suitable riders, right shift, right store.
• Drive rider hiring pipelines in coordination with TLs and third-party logistics (3PL)/fleet partners.
• Own rider retention — track attrition drivers, implement engagement and incentive programs, and reduce churn.
• Ensure rider onboarding, ID/document compliance, and safety standards are met across all stores.

4. Team Lead (TL) Management

• Own hiring of DS-level Team Leads for the city.
• Design and drive TL training/onboarding — SOPs, tooling (dispatch/TMS systems), escalation handling, and people management skills.
• Conduct regular performance reviews of TLs; build a capability/succession pipeline within the city.
• Standardize DS-level SOPs across the city and audit adherence through TLs.

5. Stakeholder & Cross-Functional Coordination

• Work closely with Dark Store Operations, Warehousing, and 3PL/Fleet partners to resolve last-mile bottlenecks.
• Escalate systemic issues (tooling, policy, infra) to the Regional/Cluster Head with data-backed recommendations.
• Represent the city in regional reviews with a clear view of performance, risks, and action plans.

Candidate Requirements

• *Experience:* 5-7 years in last-mile delivery / logistics operations Manager Position (quick commerce experience preferred)
• *Skills:*
• Strong ownership mindset with ability to manage multi-site (multi-DS) operations independently.
• Data-driven decision-making — comfortable with dashboards, LMS/dispatch tools, and Excel/Sheets.
• People management experience — ability to hire, train, and manage a team of TLs and, indirectly, a large rider workforce.
• Strong problem-solving and exception-handling ability in a fast-paced, high-ambiguity environment.
• Good communication and stakeholder management skills.

Language - English or Hindi

Work Environment

• Field-intensive role requiring regular visits across all dark stores in the city.
• Requires flexibility for peak-hour, weekend, and event-driven operational demands.