Chief Marketing Officer

Amadora Artisan Ice Cream; Chennai; On-site; INR 1,500,000 - 3,600,000; Full time

Job summary

Amadora Artisan Ice Cream is seeking its first Chief Marketing Officer to own brand, customer growth and marketing across stores, delivery apps and new retail channels from Chennai. You will build the team and set the direction for a rapidly expanding artisanal brand.

You will drive store marketing, digital growth, and GTM strategies for new cities and formats, while shaping the brand story with strong partnerships and performance metrics.

Qualifications

• 10+ years in marketing with senior leadership experience in F&B, QSR, food retail or premium consumer brands.
• Hands-on experience with multi-location retail or franchise marketing.
• Strong command of digital, performance marketing and delivery-platform growth.
• Experience launching products into modern trade or organised retail is a strong plus.
• Comfort with a founder-led, fast-moving company where you’ll build as much as you manage.

Responsibilities

• Own brand strategy, positioning and identity across every touchpoint including stores, packaging, social and retail shelf.
• Drive same-store sales growth through local store marketing, seasonal campaigns and new launches.
• Plan and execute launch playbooks for new cities and franchise openings.
• Grow Swiggy and Zomato performance, including listings, offers, ratings and visibility.
• Build Amadora’s digital presence: social, content, influencers, performance marketing and CRM/loyalty.
• Lead go-to-market for organised retail and new formats (bars, chocolate, cakes, high-protein range).
• Support franchise development with brand material to attract partners.
• Manage agencies and build an in-house marketing team.
• Own the marketing budget and report on ROI with clear metrics.

Skills

Brand building

Franchise marketing

Digital marketing

Performance marketing

Budget management

Local store marketing

Job description

Since 2011, Amadora has made ice cream the hard way: from scratch, in small batches, with real ingredients and no premixes. What started as a single Chennai parlour is now a premium artisanal brand with 21 stores across Chennai, Bangalore, Hyderabad and Cochin by the end of this year, and 20 more planned for 2027. Our range has grown beyond scoops into ice cream bars, cakes, sandwiches, chocolate bars, baked goods and high-protein ice creams, and we’re preparing to enter organised retail.

We’re a franchise-led business with a loyal following and a product people rave about. Now we need someone to build the brand that matches it.

The Role

You’ll be Amadora’s first CMO, reporting directly to the Founder & MD. You’ll own the brand, customer growth and marketing across stores, delivery apps and new retail channels, and you’ll build the team to do it.

What You’ll Do

• Own brand strategy, positioning and identity across every touchpoint, from store and packaging to social and retail shelf
• Drive same-store sales growth through local store marketing, seasonal campaigns and new launches
• Plan and execute launch playbooks for new cities and franchise openings
• Grow Swiggy and Zomato performance, including listings, offers, ratings and visibility
• Build Amadora’s digital presence: social, content, influencers, performance marketing and CRM/loyalty
• Lead the go-to-market for organised retail and new formats (bars, chocolate, cakes, high-protein range)
• Support franchise development with brand material that helps attract the right partners
• Manage agencies and build an in-house marketing team
• Own the marketing budget and report on ROI with clear metrics

What You Bring

• 10+ years in marketing, with senior leadership experience in F&B, QSR, food retail or premium consumer brands
• A track record of building a brand people love, not just running campaigns
• Hands-on experience with multi-location retail or franchise marketing
• Strong command of digital, performance marketing and delivery-platform growth
• Experience launching products into modern trade or organised retail is a strong plus
• Comfort with a founder-led, fast-moving company where you’ll build as much as you manage
• Someone who spends time in stores, talks to customers and tastes the product

What Success Looks Like (First 12 Months)

• A clear brand strategy and identity guide rolled out consistently across all stores, packaging and digital channels
• Measurable same-store sales growth in existing stores, driven by planned campaigns and local store marketing
• A repeatable launch playbook used for every new store opening in 2027
• Higher delivery-app ratings, visibility and online revenue share across Swiggy and Zomato
• A successful brand launch into organised retail, with marketing support for new product lines
• An in-house marketing team and agency setup in place, with monthly reporting on spend and return

Why Join

• Build the brand of one of South India’s best-loved artisanal ice cream companies at a key growth stage
• Direct line to the founder and a real seat at the leadership table