Chief Manager - Performance Marketing

Marks and Spencer; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Marks and Spencer is seeking a senior Performance Marketing professional to lead and execute omnichannel campaigns across paid search, paid social, display and affiliate channels in an e-commerce focused role in Gurgaon, India. The role drives customer acquisition, profitability and growth through data-driven channel strategies and strong collaboration with Marketing, Analytics and Technology teams.

You will own budgets, monitor ROAS and CAC, and lead a team to optimize campaigns, measurement

Qualifications

• 8-12 years of experience in performance marketing, digital acquisition or growth marketing.
• Demonstrated experience managing significant media budgets and delivering measurable revenue and efficiency outcomes.
• Strong practical experience across paid search and paid social, with working knowledge of display, affiliate, retargeting and programmatic channels.
• Experience using web analytics, advertising platforms, dashboards and attribution approaches to optimise investment.
• Experience leading internal teams and managing agencies or specialist partners.
• Experience working in a fast-paced trading environment with multiple commercial and functional stakeholders.

Responsibilities

• Develop and execute the performance marketing strategy aligned to e-commerce sales, customer acquisition and profitability priorities.
• Translate annual trading plans into channel, audience, campaign and investment plans.
• Ensure campaigns launch on time with objectives, audiences, product focus and tracking.
• Partner with E-commerce Category Management, Site Operations and Marketing to connect media activity with product availability and trading calendar.
• Monitor performance and rebalance investment, audiences, bids and channel mix to improve outcomes.
• Own the performance marketing budget and ensure disciplined deployment across channels.
• Drive improvement in ROAS, CAC, conversion, revenue contribution and other measures.
• Establish robust campaign measurement, tracking and reporting with Analytics, Product and Technology.
• Lead agency and media partner performance with clear briefs and governance.
• Lead, coach and develop the Performance Marketing team; build capability in analytics and campaign management.

Skills

Paid search

Paid social

Display advertising

Campaign management

E-commerce growth marketing

Analytics & attribution

Budget management

Education

Graduate / Postgraduate qualification in Marketing / Business / Digital / Analytics

Tools

Adobe Analytics

PerformanceMax & Shopping campaigns

Merchant Center

Job description

DLF Cybercity, Infinity Tower - C, Gurgaon, Haryana, India

8 - 12 Years

Full Time

Job Description

Key accountabilities, responsibilities, and measures

Performance MarketingStrategy & Execution

• Develop and execute theperformance marketing strategy aligned to e-commerce sales, customeracquisition and profitability priorities. Identify scalable growthopportunities across paid search, paid social, display, affiliate, retargetingand emerging channels.
• Translate annual andseasonal trading plans into channel, audience, campaign and investment plans.
• Ensure campaigns arelaunched on time with clear objectives, audiences, product focus, creativerequirements, tracking and success measures.
• Partner with E-commerceCategory Management, Site Operations and Marketing to connect media activitywith product availability, onsite experience and the trading calendar.
• Monitor performancefrequently and rebalance investment, audiences, bids, creative and channel mixto improve outcomes.

Budget, Efficiency &Commercial Performance

• Own the performancemarketing budget and ensure disciplined deployment across channels andcampaigns.
• Drive improvement inreturn on ad spend, customer acquisition cost, conversion, revenue contributionand other agreed commercial measures.
• Maintain clear forecasts,pacing and variance reporting, and highlight risks or opportunities early.Balance growth, efficiency and customer quality rather than optimising fortraffic or revenue in isolation.
• Establish robust campaignmeasurement, tracking and reporting in partnership with Analytics, Product andTechnology teams.
• Use customer, channel,product and funnel data to diagnose performance and convert insight into clearactions.
• Improve attribution andunderstanding to support better investment decisions.

Agency, Platform &Stakeholder Leadership

• Lead agency and mediapartner performance through clear briefs, service expectations, reviews andcommercial discipline.
• Maintain effectiverelationships with key advertising platforms and evaluate relevant newcapabilities.
• Work across E-commerce,Marketing, Finance and Technology to resolve dependencies and deliver sharedgrowth outcomes.

Team Leadership &Capability

• Lead, coach and developthe Performance Marketing team with clear priorities, accountability andperformance standards.
• Build stronger capabilityin campaign management, analytics, commercial judgement, experimentation andplatform knowledge.
• Create simple operatingrhythms, documented ways of working and clear ownership across the team andpartners.

Measures of Success

• Achievement of agreede-commerce revenue and customer acquisition contribution from paid channels.
• Improvement in return onad spend, customer acquisition cost, conversion rate and marketing efficiency.
• Campaigns deliveredaccurately and on time against the trading calendar.
• Clear budget control,forecast accuracy and timely optimisation of investment.
• Stronger team capability,agency accountability and cross-functional ways of working.

Ways of Working, Governance& Effectiveness

• Operate with strongcommercial ownership and use facts to make transparent investment decisions.
• Stay close to customersand trading performance, act at pace and follow through on commitments.
• Simplify reporting andfocus discussions on insight, decisions and actions.
• Aim higher throughcontinuous testing, external learning and disciplined optimisation.
• Commercial & Financial Acumen - Strong understanding of revenue, margin,acquisition cost, conversion and return on marketing investment.
• Digital Media Expertise - Strong hands-on knowledge of paid search, paidsocial, display, affiliate, retargeting and campaign management platforms.
• Analytics & Attribution - Ability to interpret funnel, customer and channelperformance data and improve measurement and investment decisions.
• Campaign Trading & Optimisation - Ability to monitor performance at pace,identify issues and redirect activity to improve outcomes.
• Customer & E-commerce Understanding - Connects audience, product,proposition, onsite journey and trading calendar to drive conversion.
• Agency & Partner Management - Sets clear expectations, challengesconstructively and ensures delivery, quality and value.
• People Leadership - Builds capability, sets high standards and creates clearaccountability within the team.
• Stakeholder Influence - Works effectively across E-commerce, Marketing,Product, Analytics, Finance and Technology.

Extensiveexperience in

• Adobe Analytics :Workspace, segmentation, funnel/pathing, calculated metrics, channel reporting
• Product Feed &Shopping Management :feed optimization, Merchant Center hygiene, PerformanceMax and shopping campaigns, catalogue quality.
• Bidding &Budget Automation: automated bidding strategies (target CPA/ROAS), pacing,portfolio bidding and budget allocation logic across channels.
• Audience Strategy& Segmentation : first-party audience building, lookalikes/similaraudiences, remarketing, customer match and value-based (RFM) segmentation.
• PerformanceCreative & Ad Testing : briefing and iterating performance creative andcopy, structured creative testing, and matching format to placement.
• Incrementality& Marketing Mix Modelling : geo and holdout experiments, incrementalitytesting, MMM and LTV/cohort analysis to measure true contribution beyondlast-click.

Qualificationsand experience

Qualification:

• Graduate / Postgraduate qualification in Marketing, Business, Digital,Analytics or a related discipline.

Experience:

• 8-12 years of experience in performance marketing, digital acquisition orgrowth marketing, preferably in e-commerce, retail, fashion or consumerbusinesses.
• Demonstrated experience managing significant media budgets and deliveringmeasurable revenue, customer acquisition and efficiency outcomes.
• Strong practical experience across paid search and paid social, with workingknowledge of display, affiliate, retargeting and programmatic channels.
• Experience using web analytics, advertising platforms, dashboards andattribution approaches to optimise investment.
• Experience leading internal teams and managing agencies or specialist partners.
• Experience working in a fast-paced tradingenvironment with multiple commercial and functional stakeholders.

Job Snapshot

• Updated Date 06-10-2026
• Job ID Job_751
• Department Dot In - Trade
• Location Location DLF Cybercity, Infinity Tower - C, Gurgaon, Haryana, India