Chief Manager - Corporate Communication

Axis Max Life Insurance Limited; Gurugram District; Hybrid; INR 700,000 - 1,100,000; Full time

Job summary

Axis Max Life Insurance Limited, a joint venture between MFSL and Axis Bank, seeks a seasoned Chief Manager – External Communications to shape external reputation through PR, media engagement, and enterprise storytelling. The role emphasizes CEO thought leadership and brand leadership across national, regional, and digital media, aligned with corporate objectives.

Collaborating with CXOs, Marketing, and PR partners, you will lead integrated PR programs, manage ORM, and drive audience-focused

Qualifications

• 10–12 years of experience in Public Relations / Corporate Communications.
• Prior PR agency experience preferred.
• Experience working in BFSI, financial services, or other regulated sectors.
• Exposure to brand, marketing, or advertising-led storytelling mandates.

Responsibilities

• Support the development and execution of an integrated PR and media communication strategy.
• Contribute to building and refining the enterprise messaging framework.
• Support execution of the CEO thought leadership agenda across media, authored content, speaking platforms, and social channels.
• Strengthen brand leadership by partnering with Marketing to deliver integrated PR-led amplification of Brand platforms, campaigns, launches, and strategic initiatives with coherent enterprise messaging.
• Play an active role in reputation management during business announcements, change initiatives, regulatory developments, and crisis situations.
• Track emerging issues and media trends to support proactive reputation risk mitigation.
• Build and maintain strong working relationships with business, BFSI, personal finance, marketing, advertising, and digital media journalists.
• Expand media outreach beyond BFSI into brand, marketing, economy, leadership, and consumer platforms.
• Contribute to strengthening presence across regional and vernacular media, especially Tier 2 and Tier 3 markets.
• Identify and pitch proactive story opportunities linked to business performance, innovation, marketing campaigns, and organizational culture.
• Support spokesperson engagement by identifying relevant media opportunities and preparing background materials.
• Deliver analytics and reporting by defining quality-driven metrics, delivering insights to leadership, and optimizing PR strategy.

Skills

Public Relations

Corporate Communications

Media Relations

Storytelling

CXO comms

AI tools

Tools

Media analytics tools

AI-based PR tools

Job description

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description

Job Summary

Role: Chief Manager – External Communications

The Chief Manager – External Communications will be responsible for shaping external reputation through public relations, media engagement, and enterprise storytelling with a sharp focus on CEO thought leadership and brand leadership narratives. This role will drive high-impact storytelling, deepen media relationships, and enhance visibility across BFSI, business, and marketing ecosystems.

The role will drive CEO thought leadership, brand leadership, and business narratives across national, regional, and digital media, aligned with corporate and marketing objectives.

The incumbent will work closely with the CXOs and Marketing teams, and collaborate with PR partner to deliver high-impact communication programs. This role requires strong BFSI media relationships, understanding of marketing and brand-led storytelling, and hands‑on expertise in online reputation management (ORM) supported by emerging AI‑led communication tools.

• Support the development and execution of an integrated PR and media communication strategy aligned with organizational priorities and brand positioning.


• Contribute to building and refining the enterprise messaging framework across business, brand, culture, and other emerging narratives.


• Support execution of the CEO thought leadership agenda across media, authored content, speaking platforms, and social channels by translating business priorities into clear, compelling external narratives.


• Strengthen brand leadership by partnering with Marketing to deliver integrated PR‑led amplification of Brand platforms, campaigns, launches, and strategic initiatives with coherent enterprise messaging.


• Play an active role in reputation management during business announcements, change initiatives, regulatory developments, and crisis situations.


• Track emerging issues and media trends to support proactive reputation risk mitigation.

Media Relations & Story Development

• Build and maintain strong working relationships with business, BFSI, personal finance, marketing, advertising, and digital media journalists.


• Support expansion of media outreach beyond BFSI into brand, marketing, economy, leadership, and consumer platforms.


• Contribute to strengthening presence across regional and vernacular media, especially in Tier 2 and Tier 3 markets.


• Identify and pitch proactive story opportunities linked to business performance, innovation, marketing campaigns, and organizational culture.


• Support spokesperson engagement by identifying relevant media opportunities and preparing background and briefing materials.


• Deliver analytics and reporting by defining quality‑driven success metrics, delivering actionable insights to leadership, and continuously optimizing PR strategy based on performance data

Experience

• 10–12 years of experience in Public Relations / Corporate Communications


• Prior PR agency experience preferred


• Experience working in or with BFSI, financial services, insurance, or other regulated sectors


• Exposure to corporate, brand, marketing, or advertising‑led storytelling mandates

Core Expertise & Skills

• Strong understanding of newsroom dynamics


• Proven capability in supporting CXO‑level communications


• Excellent writing, editing, and storytelling skills


• Established media relationships across BFSI, business, marketing, and digital platforms


• Knowledge of media analytics, and AI‑based PR tools


• Ability to collaborate effectively with agencies and cross-functional internal teams


• Business acumen with attention to compliance and reputation risk