Associate Manager - Public Relations

dentsu; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Dentsu Creative in Bengaluru is seeking an experienced PR & Communications professional to lead strategic public relations initiatives across clients. You will drive media relations, corporate communications, reputation management, and integrated campaigns while collaborating with internal teams and external partners.

The role emphasizes building strong journalist and industry relationships, crafting compelling press materials, and guiding crisis communications and measurement efforts to elevate

Qualifications

• Bachelor’s degree in mass communication, journalism, PR, marketing, English, business administration or related field.
• Proven experience in developing and executing integrated PR campaigns for various brand categories.
• Strong network with journalists, editors, media houses, and digital publications.
• Excellent writing and verbal communication skills with experience in press releases and media materials.

Responsibilities

• Develop and execute strategic PR plans aligned with client objectives.
• Build strong relationships with journalists, media houses, and industry stakeholders.
• Lead proactive media outreach for earned media across print, digital, TV, radio and online.
• Draft and review press materials, speeches, thought leadership content, Q&As and briefing docs.
• Manage media interactions, press conferences, product launches and events.
• Monitor media coverage and industry trends to identify opportunities and risks.
• Collaborate with Creative, Digital, Social Media, Content and Client Servicing teams on campaigns.
• Prepare campaign reports, media analysis, and PR dashboards with insights.
• Support new business pitches with communication strategies and media plans.

Skills

Public relations

Media relations

Corporate communications

Crisis communications

Integrated PR campaigns

Stakeholder management

Education

Bachelor's degree in Mass Communications or related field

Postgraduate qualification in Communications or MBA (added advantage)

Tools

Media monitoring tools

MS Office

Job description

The role is responsible for developing and executing strategic public relations initiatives that strengthen brand reputation, enhance media visibility, and support business objectives across clients. The incumbent will lead media relations, corporate communications, reputation management, crisis communications, and integrated PR campaigns while collaborating with internal and external stakeholders. The role focuses on building strong relationships with media, influencers, and industry partners to deliver impactful communication strategies that enhance brand credibility and engagement.

Job Description:

Key responsibilities:

• Develop and execute strategic public relations and communication plans aligned with client business objectives.
• Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders.
• Lead proactive media outreach to secure high-quality earned media coverage across print, digital, television, radio, and online platforms.
• Draft and review press releases, media pitches, speeches, articles, thought leadership content, Q&As, briefing documents, and other communication materials.
• Manage media interactions, interviews, press conferences, product launches, and corporate events.
• Monitor media coverage, industry trends, and competitor activities to identify communication opportunities and potential risks.
• Develop and execute crisis communication strategies, issues management plans, and reputation management initiatives.
• Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated communication campaigns.
• Prepare campaign reports, media analysis, share of voice reports, and PR measurement dashboards with actionable insights.
• Support new business pitches by developing communication strategies, PR proposals, and media engagement plans.
• Ensure adherence to brand guidelines, communication standards, legal requirements, and organizational policies.
• Mentor junior team members, provide strategic guidance, and contribute to capability building within the PR function.

Experience & Qualifications

• 3 to 5 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Reputation Management, or Strategic Communications, preferably within a PR agency, communications consultancy, or corporate communications function.
• Bachelor's degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration, or a related field. A postgraduate qualification in Communications or an MBA is an added advantage.
• Proven experience in developing and executing integrated PR campaigns for corporate, consumer, lifestyle, technology, or B2B brands.
• Strong network and working relationships with journalists, editors, media houses, and digital publications.
• Excellent writing, editing, storytelling, and verbal communication skills with experience creating press releases, media kits, opinion pieces, and executive communications.
• Experience in media monitoring, campaign measurement, crisis communications, and reputation management.

Location:

Bangalore

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent