Channel Sales Manager

HVR Solar Limited; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive fixed salary

Lucrative performance-based incentives

Dynamic, mission-driven work env.

Job summary

HVR Solar Ltd. is expanding its channel sales network for Solar PV modules and residential rooftop kits under PM Surya Ghar Muft Bijli Yojana. The role focuses on building distributors, dealers, and EPC partnerships across targeted regions.

The ideal candidate has 4–6 years in core sales with 2–3 years in channel sales within the solar PV sector, and deep knowledge of MNRE policies and rooftop economics.

Qualifications

• Education: B.E./B.Tech in Electrical/Mechanical/Electronics; MBA in Marketing advantageous.
• Experience: 4–6 years core sales; 2–3 years in Channel Sales within Solar PV.
• Industry knowledge: Solar PV module tech, rooftop solar economics, MNRE/government policies.

Responsibilities

• Identify, onboard, and manage a robust network of distributors, dealers, and EPC contractors.
• Develop and execute scalable channel sales strategies to increase market penetration.
• Evaluate partner performance and implement corrective measures to meet regional targets.
• Drive sales of residential rooftop kits under PM Surya Ghar Muft Bijli Yojana.
• Educate and train channel partners on scheme requirements, subsidy mechanics, and empanelment.

Skills

Channel sales

Negotiation

Communication

CRM

Leadership

Travel

Solar PV knowledge

Education

B.E./B.Tech

MBA in Marketing

Tools

CRM software

Job description

HVR Solar Ltd. is a leading player in the renewable energy sector, committed to driving India's transition to green energy. We specialize in manufacturing high-efficiency Solar PV Modules and providing comprehensive solar solutions. As we expand our footprint in the residential and commercial sectors, we are heavily focused on supporting the Government of India's ambitious PM Surya Ghar Muft Bijli Yojana by supplying high-quality residential solar rooftop kits through a robust partner network.

Role Summary

We are seeking an aggressive, results-driven Manager for Channel Sales to spearhead the distribution and channel network for our Solar PV Modules and specialized PM Surya Ghar Residential Rooftop Kits. The ideal candidate will have a deep understanding of the Indian solar market, a proven track record in building and scaling dealer/distributor networks, and comprehensive knowledge of government subsidy schemes (MNRE, State Nodal Agencies).

Key Responsibilities

• Identify, onboard, and manage a robust network of distributors, dealers, and EPC contractors across targeted regions.
• Develop and execute scalable channel sales strategies to increase market penetration for HVR Solar PV Modules.
• Evaluate partner performance continuously and implement corrective measures to ensure regional sales targets are met or exceeded.
• Drive the sales of residential rooftop solar kits specifically designed for the PM Surya Ghar Muft Bijli Yojana.
• Educate and train channel partners on the scheme's technical requirements, subsidy mechanics, and empanelment processes on the National Portal.

3. Revenue & Target Achievement

• Take ownership of the regional/national channel sales quota, ensuring consistent monthly, quarterly, and annual revenue growth.
• Negotiate pricing, commercial terms, and credit frameworks with channel partners in alignment with company policies.
• Forecast sales accurately and manage inventory requirements in coordination with the supply chain and manufacturing teams.
• Monitor competitor pricing, product launches, and promotional activities, providing actionable feedback to the management team.
• Maintain strong relationships with key stakeholders, including state DISCOMs, financing partners (for rooftop solar loans), and prominent regional EPCs.
• Represent HVR Solar Ltd. at industry events, trade fairs, and channel partner meets.

5. Team Leadership (If applicable)

• Mentor, guide, and manage a team of Area Sales Managers (ASMs) and Sales Executives.
• Set clear KPIs for the team and conduct regular performance reviews.

Qualifications & Experience

• Education: B.E. / B.Tech (Electrical/Mechanical/Electronics) is preferred. An MBA in Marketing or Business Administration is highly advantageous.
• Experience: 4 to 6 years of core sales experience, with at least 2-3 years specifically in Channel Sales within the Solar PV industry.
• Industry Knowledge: Deep understanding of Solar PV module technology, rooftop solar economics, and current MNRE/Government policies (especially PM Surya Ghar Muft Bijli Yojana).
• Network: Existing relationships with solar distributors, dealers, and EPCs in the target region will be considered a massive advantage.

Core Competencies & Skills

• Strong business acumen with a proven track record of scaling B2B/Channel networks.
• Excellent negotiation, presentation, and communication skills.
• Ability to thrive in a fast-paced, target-driven environment.
• Willingness to travel extensively (up to 50-60% of the time) across the designated territory.
• Familiarity with CRM software and sales pipeline management.

What We Offer

• Competitive fixed salary and highly lucrative performance-based incentives.
• Opportunity to lead a high-growth vertical in a rapidly expanding industry.
• A dynamic, supportive, and mission-driven work environment.