Channel Partner Manager

Jobtailor; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Linx in Bengaluru seeks a Channel Partner Manager to lead and expand its India-based distributor network. You will architect channel strategies, identify and onboard partners in priority markets, and drive partner-led growth across diverse industries, including technology and industrial equipment.

You will manage key accounts, oversee field trials, and collaborate with distributors to accelerate sales cycles, while leveraging CRM and sales tools to improve forecasting and pipeline visibility.

Qualifications

• 7+ years of experience in channel management and industrial B2B sales.
• Experience ideally in technology, manufacturing, or industrial equipment sectors.
• Proven track record of managing distributor networks and driving partner-led sales growth.
• Demonstrated success in key account management and winning strategic customer deals.
• Degree in Electrical, Mechanical, or Electronics Engineering, or a related technical field.
• Experience working across diverse markets in India or similar emerging regions.
• Insight into local market dynamics and cultural awareness.

Responsibilities

• Lead and expand Linx’s channel partner network across India.
• Develop and execute channel partner strategy aligned with annual sales objectives.
• Identify, evaluate, and onboard new channel partners in priority markets.
• Drive distributor performance through business reviews, metric monitoring, coaching, commercial rigour, and sales tools.
• Lead strategic engagement with key end-user customers alongside distributors.
• Develop and manage bespoke key account plans for CIJ, laser, and thermal printing solutions.
• Support field trials and demo activities to accelerate sales cycles.
• Assess market trends and competitive landscapes to refine product positioning, value propositions, and pricing strategies.
• Promote CRM and sales enablement tool usage to improve pipeline accuracy, forecasting, and visibility.
• Equip channel partners with value-driven selling narratives highlighting reliability, low total cost of ownership, and high uptime.

Skills

Channel Management

B2B Sales

Key Account Management

Distributor Network Management

Market Trend Analysis

Education

Engineering degree in Electrical/Mechanical/Electronics or related

Tools

CRM Tools

Sales Enablement Tools

Job description

• Lead and expand Linx’s channel partner network across India
• Develop and execute channel partner strategy aligned with annual sales objectives
• Identify, evaluate, and onboard new channel partners in priority markets
• Drive distributor performance through business reviews, metric monitoring, coaching, commercial rigour, and sales tools
• Lead strategic engagement with key end-user customers alongside distributors
• Develop and manage bespoke key account plans for CIJ, laser, and thermal printing solutions
• Support field trials and demo activities to accelerate sales cycles
• Assess market trends and competitive landscapes to refine product positioning, value propositions, and pricing strategies
• Promote CRM and sales enablement tool usage to improve pipeline accuracy, forecasting, and visibility
• Equip channel partners with value-driven selling narratives highlighting reliability, low total cost of ownership, and high uptime

Requirements

• Willingness to travel up to 3 days per week (approximately 8 nights away from home per month) across India
• 7+ years of experience in channel management and industrial B2B sales
• Experience ideally in technology, manufacturing, or industrial equipment sectors
• Proven track record of managing distributor networks and driving partner-led sales growth
• Demonstrated success in key account management and winning strategic customer deals
• Degree in Electrical, Mechanical, or Electronics Engineering, or a related technical field
• Experience working across diverse markets in India or similar emerging regions
• Insight into local market dynamics and cultural awareness

Core Competencies

Demonstrates expertise in channel management and B2B sales within the technology and industrial equipment sectors, with a strong focus on key account management and distributor performance optimization. Proven ability to develop and execute strategic partner engagement plans while leveraging market insights to drive sales growth.

Highest-signal resume keywords

• Channel Management
• B2B Sales
• Key Account Management
• Distributor Network Management
• Market Trend Analysis

Hard Skills

• Channel Partner Strategy
• Sales Tools
• Business Reviews
• Metric Monitoring
• Value Propositions
• Pricing Strategies
• Sales Enablement
• Technical Field Trials
• Commercial Rigor
• Onboarding New Partners

Soft Skills

• Coaching
• Strategic Engagement
• Cultural Awareness

Industry Keywords

• Industrial B2B Sales
• Distributor Performance
• Emerging Markets
• Technology Sector
• Manufacturing Sector
• Electrical Engineering
• Mechanical Engineering
• Electronics Engineering

Tools & Technologies

• CRM Tools
• Sales Enablement Tools