Channel Partner Manager

BPL Medical Technologies; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

BPL Medical Technologies in Bengaluru is seeking a Channel Partner Manager to lead dealer engagement across the market and promote our medical technology products. You will train and support dealers, monitor performance, and ensure adherence to company policies and processes.

Ideal candidates have 7–10 years in dealer management, a strong sales background, and excellent communication and negotiation skills. Travel across India and select international markets is expected.

Qualifications

• Technical/Science UG + PG (MBA) required.
• 7–10 years dealer management experience.
• Strong sales background and dealer operations experience.
• Excellent communication and negotiation skills.
• Willingness to travel extensively.

Responsibilities

• Drive business plan and sales strategy for the market to meet sales goals.
• Build and maintain strong relationships with the dealer base and interface with dealer personnel.
• Provide timely support to help dealers win opportunities.
• Coordinate with internal teams for dealer support and market analysis.
• Manage CRM and onboarding for new dealers and renewals.

Skills

Dealer management

Sales experience

Communication skills

Negotiation skills

Travel willingness

Education

Technical/Science UG + PG

MBA

Job description

BPL Medical Technologies is a leading Indian medical technology company committed to advancing healthcare through innovative, reliable, and accessible solutions. With a strong legacy and nationwide presence, BPL serves hospitals, clinics, and healthcare providers across India and select international markets.

The company offers a diverse portfolio across patient monitoring, imaging, and critical care, supported by robust manufacturing, service, and distribution capabilities. With a growing installed base and a focus on quality and customer trust, BPL continues to strengthen its position as a trusted partner in healthcare delivery.

Driven by innovation and operational excellence, BPL is focused on building future-ready capabilities and delivering long-term value to customers, partners, and stakeholders.

Get to know about us - https://www.bplmedicaltechnologies.com/

Role Summary

A Channel Partner Manager is responsible for dealer engagement across the market. You'll establish and maintain relationships with dealers/channel partners to promote BPL's business, provide guidance, training, and support to dealers on our products, track dealer metrics and performance, and resolve dealer grievances and issues — while ensuring new and existing dealers meet company guidelines on manpower, infrastructure, credit limits, and adherence to company policies and processes.

Key Responsibilities

Dealer Relationship Management & Business Development

• Drive business plan and sales strategy for the market to ensure attainment of company sales goals.
• Build and maintain strong relationships with the dealer base, interfacing directly with all dealer personnel.
• Provide timely support to help dealers win opportunities.
• Research and identify potential open markets and drive dealers to perform across their given area.
• Coordinate with internal team members on support required by dealers.
• Manage market study analysis to determine optimum dealer count and preferred locations; review and recommend markets, prospects, and product range for expanding dealer operations.
• Coordinate with Sales Field Operations on dealer improvement and/or replacement of poor-performing dealers.

Training & Compliance

• Train and consult all dealer personnel to ensure a thorough understanding of products, policies, and procedures.
• Ensure company policies, procedures, and business ethics codes are communicated and implemented within the dealer network.

Performance Management & Reporting

• Manage dealer performance in coordination with Sales Field Operations, including performance assessment, monitoring, and reporting.
• Provide regular updates on target vs. achievement, segment performance, and budget achievement; coordinate market intelligence and data input.
• Make regular presentations to management on dealer performance, flagging issues as needed.

Documentation & Onboarding

• Manage CRM support and ISO-relevant process documentation for dealership management.
• Handle Letters of Intent, Dealer Agreements, and dealer onboarding for new dealers and renewals.

What We're Looking For

Qualifications & Experience

• Technical/Science UG + PG (MBA).
• 7-10 years of relevant experience with dealer management exposure.
• Strong sales background and dealer operations experience.
• Excellent communication skills, written and verbal.
• Experience training personnel.
• Excellent interpersonal and negotiation skills.
• Ability to work independently, with sound, independent judgement.
• Strong sales ability to expand footprint in the market by onboarding new dealers.
• Knowledge of the local markets.
• Willingness to travel extensively.

Why This Role Matters

You'll be at the front line of BPL's channel business — shaping how a leading medical technology company reaches customers across Diagnostic Cardiology, Imaging, and Critical Care, gaining:

• Direct ownership of dealer relationships and performance across your market.
• The opportunity to build and expand BPL's channel footprint by identifying and onboarding new dealers.
• Broad exposure to sales strategy, training, compliance, and dealer operations in a single role.
• The chance to work in a company with real purpose — where stronger dealer partnerships translate directly into wider access to healthcare, aligned to our purpose of Help Save Lives.