Category Manager - Babycare

Himalaya Wellness Company; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Himalaya Wellness Company is seeking a Category Manager in Bengaluru, India. The role involves leading brand portfolios to achieve profitable growth, developing consumer insights, and launching new products. The ideal candidate has 9–12 years of experience in FMCG/Durables, possesses strong marketing expertise, and has a Master's in Marketing from reputed B-Schools. Responsibilities include influencing brand strategies and collaborating with various teams to deliver successful brand plans.

Qualifications

• 9–12 years of post‑qualification experience in FMCG/Durables.
• Experience interacting with advertising/design agencies.
• Experience in identifying market niches and launching new products.

Responsibilities

• Lead a group of brand portfolios for profitable growth.
• Develop consumer insights and innovation strategies.
• Ensure execution and evaluation of brand plans.

Skills

Brand strategy development

Consumer insights

FMCG experience

Product launch experience

Advertising agency interaction

Education

Masters in Marketing

Job description

Category Manager

Job Description

• To independently lead a group of brand portfolios to deliver consistent profitable brand growth.
• Strategic role to develop strong consumer insights and innovation platforms and strategy for all the brands. Gathering of trends, insights into the category is her responsibility.
• Build on a 5‑year plan for the entire portfolio.
• Will be responsible for influencing the short and long term strategic direction and ensuring execution and evaluation of brand plans through the brand teams and functional interfaces such as design agencies, market research agencies, packaging, global R&D team and activation teams.
• Shall also be responsible for development and aspirations of the brand team.
• Lead the marketing agenda to build sustainable leadership for the brands.

Desired Candidate Profile

• 9–12 years of post‑qualification experience in well‑known consumer‑facing companies in FMCG/Durables.
• Must have experience in interacting with advertising/design agencies, providing the brief, evaluating the creative and planning and implementing brand strategy.
• Must have experience in identifying market niches and launching new products to satisfy the niche.
• Education: Masters in Marketing from reputed B‑Schools.