CATEGORY MANAGER-INNOVATION

Himalaya Wellness Company; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Himalaya Wellness Company in Bengaluru, Karnataka is seeking a Marketing Lead to oversee the Face Wash category. This role involves creating and executing long-term marketing strategies, leading a creative team, and collaborating with functional areas. The ideal candidate will possess an MBA in Marketing, with 8-10 years of experience in FMCG and a strong background in personal care being an advantage. Strong interpersonal, analytical, and strategic skills are essential for success in this role.

Qualifications

• 8 to 10 years’ experience in FMCG and Consumer healthcare.
• Work experience in personal care will be an added advantage.

Responsibilities

• Lead the assigned category within the business.
• Create and develop a long-term plan and marketing strategy.
• Lead the Creative & Media team in implementing marketing plans.
• Collaborate with functional areas such as PR and Product Development.
• Analyse consumer and brand information to support marketing initiatives.
• Gather consumer insights to enhance the brand.
• Develop annual plans and budgeting for the brand.

Skills

Good interpersonal and communication skills

Good presentation and writing skills

Analysis skills

Strong interpersonal skills

Strategic thinker

Creative marketer

Results oriented

Education

MBA degree in Marketing or related discipline

Job description

Job Description

• Lead the assigned category within the business.
• Create and develop a long-term plan and marketing strategy in-line with the overall divisional plan.
• Create & lead the NPD roadmap for the category towards achieving long-term vision on Face Wash
• Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans
• Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations
• Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives
• Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand
• Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives
• Develop annual plans and budgeting for the brand and monitor the expenditure
• Build & Lead team on Face Wash towards achieving the long-term vision

Knowledge

• MBA degree required in Marketing or related discipline, preferably from Premier Institute

Experience

• 8 to 10 years’ experience in FMCG and Consumer healthcare.
• Work experience in personal care will be an added advantage.

Skills

• Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
• Good presentation and writing skills
• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement
• Should possess strong interpersonal skills and is a relationship builder
• Strategic thinker and creative marketer
• Results oriented with entrepreneurial leanings