Category Manager – Projects

JSW Steel; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

HypTechie in Mumbai is seeking a Marketing Manager with 2–4 years post-MBA experience to shape the product portfolio, manage lifecycle, and drive category strategy for paints and wood finishes.

You will lead market insights, packaging development, and cross‑functional projects with sales, regulatory, supply chain, and creative teams, delivering brand performance reviews and growth initiatives. MBA from a Tier II/III institute preferred.

Qualifications

• MBA/PGDM from Tier II or III institutes required.
• 2–4 years post-MBA experience in sales and marketing, with exposure to paints/wood finishes.

Responsibilities

• Product Portfolio Management: oversee SKU and brand efficiency, lifecycle management.
• Innovation Pipeline: deliver product innovation aligned with brand strategy and consumer insights.
• Project Management: drive cross-functional innovation projects from concept to execution.
• Packaging Development: manage packaging in collaboration with regulatory, supply chain, and creative teams.
• Strategic Planning: lead portfolio planning, execution, and evaluation.
• Marketing Coordination: craft plans with marketing team across innovation, communications, and advertising.
• Market Insights: identify trends to drive growth opportunities.
• Research & Data Analysis: analyze shopper data to deliver strategic insights.
• Sales Collaboration: work with sales to set and execute promotions.
• Performance Review: prepare brand performance reports and reviews.

Skills

Product portfolio management

Innovation pipeline

Project management

Packaging development

Strategic planning

Marketing coordination

Market insights

Research & data analysis

Sales collaboration

Performance reviews

Education

MBA/PGDM (Tier II/III institutes)

Job description

Location: Mumbai

Experience: 2–4 Years

Industry: Chemicals (Paints)

Department: Marketing & Communication

Employment Type: Full-Time, Permanent

Role Category: Marketing

Key Deliverables

• Product Portfolio Management: Oversee current product range to ensure optimal SKU and brand efficiency, including SKU rationalization and product life cycle management.
• Innovation Pipeline: Manage and deliver product innovation aligned with brand strategy and consumer insights.
• Project Management: Drive innovation projects with cross-functional teams from concept to execution.
• Packaging Development: Manage current and new product packaging in collaboration with regulatory, supply chain, and creative agencies.
• Strategic Planning: Lead product planning, strategy development, execution, control, and evaluation for the portfolio.
• Marketing Coordination: Develop marketing and strategic plans in partnership with the marketing team, covering innovation, communications, and advertising activities.
• Market Insights: Identify trends and insights to initiate growth opportunities and strategic initiatives.
• Research & Data Analysis: Review and analyze research and shopper data to identify opportunities, deliver strategic insight projects, and develop in-store and on-shelf strategies.
• Sales Collaboration: Work with sales teams to set and execute promotional initiatives in the market.
• Performance Review: Prepare and present brand performance reports and review presentations regularly.

Candidate Profile

• Education: MBA/PGDM from Tier II or Tier III institutes.
• Experience: 2–4 years post-MBA experience in sales and marketing, with at least 1–2 years in the wood finish category.
• Industry Experience: Mandatory experience in category/product/brand management within the paint industry through project sales channels.