Category Manager

Astral Adhesives; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Astral Adhesives in Mumbai region seeks a marketing and product/category strategist to drive the bundle of products into cohesive category strategy, align with procurement, merchandising, sales and retail efforts across the market.

The role focuses on analyzing six months of data, shaping growth strategies from shopper insights, designing promotional campaigns, and launching new products across channels within the Indian market.

Qualifications

• Experience in marketing strategies, innovations, product design and roll-out of new products.
• Design and coordinate promotional campaigns across channels.
• Track monthly performance in sales and demand; use insights to drive product features and relaunches.

Responsibilities

• articulate the process of bundling products into singular category and coordinate with procurement, merchandising, sales and retail efforts.
• collect base data of six months and analyze sales trends based on shopper behavior to derive growth strategy for the category.
• design and execute marketing strategies, innovations, and new product launches; manage promotions and channel campaigns.
• understand the Indian marketing landscape and position the brand accordingly; perform product portfolio analysis including pricing, channels, and sourcing.
• drive loyalty program success with targeted campaigns and collaboration with stakeholders; promote platform adoption for campaigns.

Skills

Marketing strategy

Brand communication

Category analysis

Job description

• Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.
• Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.
• Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products
• Design and coordinate promotional campaigns and other marketing efforts across channels
• Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly
• Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.
• Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives
• Provide inputs into NPD or promotions and review their shelf-layouts.
• Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.
• Innovation, new launches, and provide training to Sales and Channel Partners.
• Responsible for product positioning, brand communication, media and promotion strategies and roll-out
• Tactical campaigns and managing/supporting the implementation.

Periodic Visits-Distributors

• Distributors meets for product feedback and insights; competitor product understanding and benchmarking
• Ensure to analyze data before arranging distributors visit in order to discuss plans, briefing market research, updates on category reports.

Loyalty Program

• Drive the success of Loyalty Programs by using targeted campaigns, consistent communication and collaboration with internal & external stakeholders for business development.
• Leverage the Loyalty platform and drive adoption of its inherent Campaign management capabilities for the individual programs.
• Focus on Continuous Improvement by ensuring a feedback capture and action basis direct interactions with Users, Field marketing teams & Issue resolution to particular division products.

Product Performance

• Understand product performance category wise A, B and C in terms of Sales achievement.
• Ensure to weave strategy and impart training to target participants in order to shift sales performance from lower-range (C category) performance to mid-range (B category) performance.

Product Promotions

• Provide Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities
• Ensure to include prompted signage, category markers, category usage tips.
• Ensure optimum product display and planogram (shelf-layout)