Category Manager - Product

Kokuyo Camlin; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kokuyo Camlin, Mumbai, is seeking a Category Marketing Manager to own the category topline and profitability, driving gaps with new or modified products and ensuring timely launches in collaboration with R&D and Production teams.

You will lead ATL/BTL activities, design cost-effective campaigns, and manage the category marketing budget while monitoring competitive trends and internal sales data for growth opportunities. This role requires close cooperation with the Sales team across regions.

Responsibilities

• Ensure the achievement of category topline and profitability targets in line with the marketing plans (5%)
• Identify and help fill the gaps in the market by launching new products or modifying existing products to best suit the requirement
• Ensure the timely launch of new products through effective coordination and planning with R&D and Production teams
• Interact with the R&D and packaging team for new product and existing product improvement briefs (25%)
• Develop and implement marketing plans and activities for the category for new as well as existing products
• Development and Design of ATL / BTL activities, promotional activities, POS promotions for the category and driving the design / development of the same through third party vendors. (15%)
• Create and manage the category marketing budget by designing cost effective marketing activities (5%)
• Analyze competition trends and activities by regular market research and consumer & influencer interactions (20%)
• Analyze internal sales data to understand growth and identify problem areas / areas for growth (5%)
• Interact withx` with the sales head and regional heads to for market feedback and trends (10%).

Job description

• Ensure the achievement of category topline and profitability targets in line with the marketing plans (5%)
• Identify and help fill the gaps in the market by launching new products or modifying existing products to best suit the requirement
• Ensure the timely launch of new products through effective coordination and planning with R&D and Production teams
• Interact with the R&D and packaging team for new product and existing product improvement briefs (25%)
• Develop and implement marketing plans and activities for the category for new as well as existing products
• Development and Design of ATL / BTL activities, promotional activities, POS promotions for the category and driving the design / development of the same through third party vendors. (15%)
• Create and manage the category marketing budget by designing cost effective marketing activities (5%)
• Analyze competition trends and activities by regular market research and consumer & influencer interactions (20%)
• Analyze internal sales data to understand growth and identify problem areas / areas for growth (5%)
• Interact withx` with the sales head and regional heads to for market feedback and trends (10%).