Category Manager
MakeMyTrip
14 days+
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Job summary
MakeMyTrip is looking for a growth-focused professional to drive category creation and expansion initiatives across Bus and related lines. You will identify growth opportunities, move initiatives from offline to online, and help cross-sell Bus from other lines of business.
You will run analytics on customer cohorts, address shopper and conversion bottlenecks, and collaborate with Product, Data Science, and Performance Marketing to present visibility of target vs actuals and steer course
Responsibilities
- Drive Category Creation / Growth related initiatives
- Drive Category Creation / Growth related initiatives
- Identify growth opportunities and drive initiatives
- Offline to Online Bus Customer movement
- Cross Selling Bus from other LOBs
- Leisure/Pilgrim/Other Category Creation initiatives
- Run analytics on Customer cohorts , Shopper/ Conversion related bottlenecks and come up with recommendation to accelerate growth
- Create visibility of target vs actuals and identify areas of course correction across different dimensions(Region, Channel,Customer Cohorts etc)
- Drive Sales Promotion charter to influence customer retention
- Drive projects in collaboration Product, Data Science, Performance Marketing Team.
Job description
- Drive Category Creation / Growth related initiatives
- Drive Category Creation / Growth related initiatives
- Identify growth opportunities and drive initiatives
- Offline to Online Bus Customer movement
- Cross Selling Bus from other LOBs
- Leisure/Pilgrim/Other Category Creation initiatives
- Run analytics on Customer cohorts , Shopper/ Conversion related bottlenecks and come up with recommendation to accelerate growth
- Create visibility of target vs actuals and identify areas of course correction across different dimensions(Region, Channel,Customer Cohorts etc)
- Drive Sales Promotion charter to influence customer retention
- Drive projects in collaboration Product, Data Science, Performance Marketing Team.
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