Category Growth Manager - Online

Drishti Group; Central Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Appsierra Group in Delhi seeks a seasoned Category Manager to own P&L for state PCS categories, drive 0-to-1 category launches, and scale growth across acquisition, retention, and monetization. You will manage organic channels (YouTube, Telegram, WhatsApp, app) and oversee performance marketing against CAC/ROAS targets.

The role emphasizes data-driven decision making with strong stakeholder management and an entrepreneurial mindset to own end-to-end category growth in a fast-paced EdTech

Qualifications

• 4 to 8 years in Category Management, Growth, Business, or P&L ownership roles.
• Proven track record of scaling categories within test prep or EdTech, with UPSC, State PCS, SSC, or Banking preferred.
• Demonstrated 0 to 1 experience launching and scaling a new category, market, or product.
• Hands-on grasp of acquisition, retention, pricing, performance marketing, and CAC economics.
• Strong analytical and stakeholder management skills, comfortable with dashboards and cohort data.
• Entrepreneurial mindset with high ownership and a bias for action.

Responsibilities

• Owning the P&L for assigned State PCS categories including budgets, pricing, enrollment, and revenue targets
• Launching new state categories from 0 to 1 across market prioritization, product construct, GTM, and first cohort acquisition
• Scaling growth across acquisition, conversion, retention, and monetization aligned to exam notification cycles
• Owning organic distribution across YouTube, Telegram, WhatsApp, and app, along with customer lifecycle management
• Driving performance marketing across Meta, Google, and YouTube including budgets, creative briefs, and CAC/ROAS accountability
• Leveraging data and competitor intelligence to track funnel performance and drive category Decisions.

Skills

Category Management

P&L ownership

Growth

Data analytics

Acquisition & retention

Stakeholder management

Job description

What you'll be responsible for

• Owning the P&L for assigned State PCS categories including budgets, pricing, enrollment, and revenue targets
• Launching new state categories from 0 to 1 across market prioritization, product construct, GTM, and first cohort acquisition
• Scaling growth across acquisition, conversion, retention, and monetization aligned to exam notification cycles
• Owning organic distribution across YouTube, Telegram, WhatsApp, and app, along with customer lifecycle management
• Driving performance marketing across Meta, Google, and YouTube including budgets, creative briefs, and CAC/ROAS accountability
• Leveraging data and competitor intelligence to track funnel performance and drive category Decisions.

Who we're looking for

• 4 to 8 years in Category Management, Growth, Business, or P&L ownership roles
• Proven track record of scaling categories within test prep or EdTech, with UPSC, State PCS,SSC, or Banking preferred
• Demonstrated 0 to 1 experience launching and scaling a new category, market, or product
• Hands-on grasp of acquisition, retention, pricing, performance marketing, and CAC economics
• Strong analytical and stakeholder management skills, comfortable with dashboards and cohort data
• Entrepreneurial mindset with high ownership and a bias for action

Strongly Preferred

• Experience with YouTube led organic funnels in test prep
• Understanding of the Hindi belt aspirant and how demand moves with state exam cycles
• Prior experience in scaling a test prep category