Category Growth - K5

Infinity Learn; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Infinity Learn seeks a Category Growth Lead for K–5, owning end‑to‑end strategy across revenue, learner acquisition, parent conversion, engagement and retention. The role blends growth marketing, product thinking, customer insights and operations to scale a learning business for young children.

The candidate should have 6–10 years of experience in category management or growth roles within EdTech, with strong analytical skills and revenue ownership.

Qualifications

• 6–10 years of relevant experience in category growth, business growth or growth marketing.
• Experience in a parent‑led purchase journey or consumer product serving children is a plus.

Responsibilities

• Own category revenue, growth strategy and GTM for K–5.
• Lead analytics, business reviews and cross‑functional collaboration.
• Drive learner acquisition, engagement, retention and profitability.

Skills

Category management

Growth marketing

P&L ownership

Product-led growth

Data-driven decisions

Lifecycle management

Acquisition funnels

Parent-led purchase journey

Education

Experience in EdTech/K-12 education

Bachelor's or MBA in Business/Marketing

Tools

GA / Analytics tools

Job description

Job Description: Category Growth – K–5 Business

About Infinity Learn

Infinity Learn is on a mission to transform learning outcomes through the power of great teachers, technology, AI and hybrid education. As part of the Sri Chaitanya ecosystem, we serve learners across India through technology-enabled learning solutions designed to improve learning outcomes.

Role Purpose

The Category Growth Lead (K–5) will act as the business owner for the K–5 category, covering learners from Kindergarten to Grade 5.

This role is responsible for driving category revenue, learner acquisition, parent conversion, engagement, retention and profitability. It combines business strategy, growth marketing, product thinking, customer insights and operational execution.

The ideal candidate will understand how to build and scale a learning business for young children, with a strong focus on parent decision‑making, learning outcomes and long‑term customer value.

Key Responsibilities

• 1. Category Revenue Ownership
• 6. Campaign Planning & Go-to-Market
• 7. Analytics & Business Reviews

Success Metrics

Growth

• Growth across relevant K–5 grades and customer segments.
• New customer acquisition.

Conversion

• Trial/demo-to-paid conversion.
• Campaign and channel conversion efficiency.

Engagement & Retention

• Learner activation and active learner rate.
• Class attendance and learning activity participation.
• Parent engagement and satisfaction.
• Retention, renewal and course completion rates.
• Referral and repeat‑purchase rates.

Business Performance

• LTV/CAC.
• Customer acquisition cost.
• Contribution margin.
• Customer lifetime value and overall category profitability.

Candidate Profile

Experience

6–10 years of relevant experience across category management, business growth, growth marketing, product growth or business ownership.

Preferred backgrounds:

• EdTech, particularly K–12, early learning or primary education.
• Category management and P&L ownership.
• Growth strategy, acquisition and conversion optimisation.
• Product-led growth and customer lifecycle management.
• Experience in a parent‑led purchase journey, subscription business or consumer product serving children would be an advantage.
• Strong business ownership and revenue orientation.
• Ability to develop and execute growth strategies.
• Strong analytical skills and data‑driven decision‑making.
• Understanding of acquisition funnels, 

What Great Looks Like

• Thinks like the CEO of the category and takes end‑to‑end ownership of business outcomes.
• Drives enrolment and revenue growth while maintaining healthy unit economics.
• Understands both the parent’s purchase decision and the child’s learning experience.
• Focuses on conversion, engagement and retention—not just acquisition or campaign activity.
• Uses data, customer insights and experimentation to improve performance.
• Builds scalable growth strategies that create sustained business value.