Growth Manager - 1-Day Exam Vertical

Rojgar With Ankit; Namoli; Vor Ort; INR 1.400.000 - 2.200.000; Vollzeit

Zusammenfassung

Rojgar With Ankit (RWA) is seeking a results-driven Growth Manager to lead the Growth of its 1-Day Exam Vertical across SSC, Banking, Railway, Teaching, and other competitive exam categories. You will own the verticals growth strategy and execution, driving student acquisition, paid enrollments, and revenue.

This role requires a strong understanding of aspirants, commercial judgment, and the ability to turn student insights and data into measurable results.

Qualifikationen

• 8+ years of relevant experience in Growth, Business Development, Category Management, or Revenue Management.
• Proven track record of delivering measurable growth in customer acquisition, sales, or category revenue.
• Strong understanding of the competitive exam ecosystem, particularly SSC, Banking, Railway, and Teaching exams.
• Experience in EdTech or competitive exam preparation is preferred.
• Working knowledge of digital marketing, lead generation, sales funnels, and conversion optimization.
• Strong analytical skills, with the ability to use data to prioritize initiatives and make business decisions.
• Commercial understanding of pricing, acquisition costs, marketing budgets, and profitability.
• Strong communication and stakeholder management skills.
• Ownership mindset and the ability to move from strategy to hands-on execution.

Aufgaben

• Own category growth: Build and execute monthly and quarterly growth plans, with targets for student acquisition, enrollments, and revenue.
• Drive student acquisition: Scale channels including paid campaigns, organic content, YouTube, social media, referrals, and partnerships.
• Improve conversions: Address drop-offs across the student journey from discovery to enrollment.
• Plan course launches and offers: Align courses, test series, pricing, and promotions with exam calendars.
• Strengthen business performance: Track CAC, conversion rates, ARPU, and campaign ROI.
• Identify market opportunities: Monitor exam trends and competitor offerings to find unmet demand.
• Develop partnerships: Build relationships with communities and partners to expand reach.
• Lead cross-functional execution: Coordinate marketing, sales, academic, product, and operations teams.
• Report and act on results: Maintain dashboards and translate findings into action plans.

Kenntnisse

Growth

Business Development

Category Management

Revenue Management

Digital Marketing

Lead Generation

Sales Funnels

Conversion Optimization

Analytics

Stakeholder Management

Ownership Mindset

Jobbeschreibung

Rojgar With Ankit (RWA) is looking for a results-driven Growth Manager to lead the growth of its 1-Day Exam Vertical across SSC, Banking, Railway, Teaching, and other competitive exam categories.

You will own the verticals growth strategy and execution, driving student acquisition, paid enrollments, and revenue. This role requires a strong understanding of competitive exam aspirants, commercial judgment, and the ability to turn student insights and business data into measurable results.

Roles and Responsibilities

• Own category growth: Build and execute monthly and quarterly growth plans, with clear targets for student acquisition, enrollments, and revenue.
• Drive student acquisition: Work with marketing teams to scale relevant acquisition channels, including paid campaigns, organic content, YouTube, social media, referrals, and partnerships.
• Improve conversions: Identify and address drop-offs across the student journeyfrom discovery and lead generation to counseling, purchase, and repeat enrollment.
• Plan course launches and offers: Collaborate with academic, faculty, and marketing teams to align courses, test series, pricing, and promotional campaigns with student needs and exam calendars.
• Strengthen business performance: Track acquisition costs, conversion rates, average revenue per student, and campaign returns to improve growth efficiency.
• Identify market opportunities: Monitor exam trends, student feedback, and competitor offerings to identify unmet demand and opportunities for category expansion.
• Develop partnerships: Build relationships with relevant communities, creators, and partners to expand reach and generate enrollments.
• Lead cross-functional execution: Coordinate with marketing, sales, academic, product, and operations teams to deliver growth initiatives on time.
• Report and act on results: Maintain performance dashboards, review progress against targets, and translate findings into clear action plans.

What Were Looking For

• 8+ years of relevant experience in Growth, Business Development, Category Management, or Revenue Management.
• A demonstrated track record of delivering measurable growth in customer acquisition, sales, or category revenue.
• Strong understanding of the competitive exam ecosystem, particularly SSC, Banking, Railway, and Teaching exams.
• Experience in EdTech or competitive exam preparation is preferred.
• Working knowledge of digital marketing, lead generation, sales funnels, and conversion optimization.
• Strong analytical skills, with the ability to use data to prioritize initiatives and make business decisions.
• Commercial understanding of pricing, acquisition costs, marketing budgets, and profitability.
• Strong communication and stakeholder management skills.
• An ownership mindset and the ability to move from strategy? from strategy to hands‑? with? ? well? it anyway? id padded? etc