Category Growth Manager

Nat Habit; Gurugram District; Vor Ort; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Nat Habit is seeking a product/brand role in Gurugram to own the conceptualization, launch and 360-degree success of one or more personal care products. You will drive category strategy, growth plans and end-to-end product launches with strong consumer insights and market data.

You will collaborate with R&D and marketing to craft pricing, packaging, GTM, and communications, while building a consumer-centric brand and innovative offerings in a fast-paced startup atmosphere.

Qualifikationen

• 2-4 years of sales & brand management experience in the consumer space.
• A passion for delighting consumers, building brands, creating beautiful products and working with people.
• Solid understanding of market research and data analysis methods.
• Consumer rooted Innovation & Thinking
• Startup enthusiast
• Creative and analytical bent of mind
• Good organizational and time-management skills

Aufgaben

• Own conceptualization, launch & 360 degree success of one or a group of products.
• Devise and drive Category Strategy strategy and execution to enable category growth
• Lead growth strategy for the brands, including creating and executing on annual, quarterly and monthly business plans.
• Be the voice of the consumer and drive Industry research and analysis
• Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights
• Define marketing strategies to support the categories' overall strategies and objectives
• Plan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development etc.),
• Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launch
• Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching)
• New Product Launches : Drive and manage end to end Product Launches
• Work closely with Research and formulation to drive product development projects
• Create breakthrough customer offerings and advance marketing
• Develop and leverage core marketing capabilities in the organization around consumer insights, data analytics, strategic planning, product development, brand communications

Kenntnisse

Brand management

Consumer insights

Market research

Data analytics

Jobbeschreibung

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~60Lac customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

The Role :

• Own conceptualization, launch & 360 degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin & contribution to brand.
• Devise and drive Category Strategy strategy and execution to enable category growth
• Lead growth strategy for the brands, including creating and executing on annual, quarterly and monthly business plans.

Responsibilities :

• Be the voice of the consumer and drive Industry research and analysis
• Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights
• Define marketing strategies to support the categories' overall strategies and objectives
• Plan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development etc.),
• Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launch
• Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching)
• New Product Launches : Drive and manage end to end Product Launches
• Work closely with Research and formulation to drive product development projects
• Create breakthrough customer offerings and advance marketing
• Develop and leverage core marketing capabilities in the organization around consumer insights, data analytics, strategic planning, product development, brand communications

Qualifications :

• 2-4 years of sales & brand management experience in the consumer space. Having worked on a brand team before is compulsory.
• A passion for delighting consumers, building brands, creating beautiful products and working with people.
• Solid understanding of market research and data analysis methods.
• Consumer rooted Innovation & Thinking
• Start up enthusiast
• Creative and analytical bent of mind
• Good organizational and time-management skills

Work Location: Sector 18, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in