Category Associate

Nat Habit; Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Nat Habit in Gurugram is seeking a Category Associate to start by talking to customers—via calls, FGDs, and in-person visits—to build a ground-up view of what the category’s consumers want, buy, and drop off. You will translate conversations into actionable insights that shape what we make and how we sell it.

You will also develop dashboards to monitor KPIs and collaborate with Marketing, Ops and Supply to implement category initiatives. Freshers are welcome; 1+ year experience is a plus.

Qualifications

• 1+ years of experience; freshers welcome.
• Bachelor's degree in any discipline.
• Comfortable with data in Excel/Sheets and basic SQL.

Responsibilities

• Build category insights from calls, FGDs, and field interactions.
• Develop dashboards to track core KPIs like sales and ratings.
• Coordinate with Marketing, Ops, and Supply to implement initiatives.
• Own live data readouts and maintain living reference assets.

Skills

Excel/Sheets

SQL

Data analysis

Education

Bachelor's degree

Tools

Dashboarding

Job description

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~60Lac customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

About the role

Most entry-level category hires start with a dashboard. This one starts with a phone call. The Category Associate's job is to build the category's understanding of its consumer from the ground up - through call surveys, focus group discussions (FGDs) and in-person interactions - and turn that into insight that shapes what we make, how we sell it, and where we invest next. It's a research-to-execution role: you generate the insight, then help ship the decisions that follow from it.

Why this starts with a real conversation, not a dashboard

We won't pretend it's the easy part. Calling a stranger, running an FGD, or standing in front of a consumer and asking why she didn't repurchase is harder than pulling a report - and most people this early in their career would rather stay behind a screen. We're asking you to do it anyway, because it's the one input nobody else in the building has.

Secondary data - sales, ratings, app analytics - tells you what happened. A consumer conversation tells you why, often weeks before it shows up in a number. That gap is where category strategy actually gets built: which claim lands, which price point stings, which product idea is a real gap versus a nice-to-know. Skip the conversation and you're strategising on guesses.

It's also the fastest route to real say in the business. The Category Associates who move quickest into P&L ownership are the ones whose point of view the business trusts before the data catches up - because they built it firsthand, one conversation at a time.

What you'll own

• Consumer insight engine. Run structured call surveys, FGDs and in-person consumer interactions (store visits, pop-ups, cohort meetups) to build a live, ground-up read of what the category's consumer wants, buys, and drops off on - a standing system, not a one-time project.
• Insight → action. Convert raw consumer feedback into structured insight - need-gaps, purchase triggers, objections, usage occasions - that Product, Marketing and Ops can act on, and follow through to make sure it actually gets used.
• Category ops execution. Own the operational backbone of the category - listings, pricing hygiene, catalog accuracy, promo execution, inventory flags, competitor tracking - so nothing slips between insight and shelf.
• Data and dashboards. Track category KPIs (sales, conversion, repeat rate, ratings/reviews, NPS) and build or automate the reporting for them. The bar: build a workflow once, don't rebuild a report every week.
• Ground-up category mapping. Build and maintain the category's core reference material - competitor landscape, price-value map, consumer segments, category taxonomy - as living, reusable assets, not one-off decks.
• Cross-functional coordination. Work daily with Marketing, Creative, Ops and Supply to get category initiatives shipped on time.

What great looks like in your first 90 days

• You've personally spoken to 50+ consumers (calls, FGDs, in-person) and turned it into one clear point of view on a real gap or opportunity in the category.
• You've built, or meaningfully improved, a self-refreshing dashboard for the category's core KPIs - no manual pull required.
• You know the category's competitive set cold: pricing, claims, reviews, what's winning and why.
• At least one of your insights has visibly changed a decision - a listing, a claim, a promo, a launch input.

What you bring

• 1+ years of experience - freshers welcome; internships or research/analytics projects count.
• You genuinely enjoy talking to consumers - you'd rather run 10 calls than read 10 secondary reports.
• Strong with data: comfortable in Excel/Sheets at minimum; SQL or basic scripting is a real plus, and you're always looking for what can be automated rather than repeated by hand.
• Business-first instinct - you don't stop at "here's what the data says," you push to "here's what we should do about it."
• High ownership of ops execution - as comfortable in the weeds of listings, pricing sheets and trackers as you are in a deck.
• Bachelor's degree in any discipline - research, consumer behaviour, business or a quant background all work well here.

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in