Category Demand Management

FirstClub; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

FirstClub in Bengaluru is seeking a data-driven professional to lead category demand management within a fast-paced ecommerce environment. You will drive revenue targets, optimize product mix, and collaborate with marketing, product, and supply chain to execute campaigns and improve conversion.

The role emphasizes analytics, stakeholder management, and end-to-end ownership of initiatives, with opportunities to influence growth across sub-categories and major sale events.

Qualifications

• 3–5 years of experience in category demand management, quick commerce, e-commerce, business analytics, or related roles in retail/marketplace platforms.
• Strong analytical skills with proficiency in Excel/Google Sheets and familiarity with analytics tools.
• Understanding of e-commerce metrics (conversion rates, traffic sources, CAC).
• Excellent communication and stakeholder management abilities.
• Project management skills with ability to handle multiple initiatives simultaneously.

Responsibilities

• Drive daily, monthly and quarterly revenue targets for your assigned sub-categories and monitor key metrics.
• Execute strategies to acquire new customers and improve repeat purchases through data analysis.
• Design and implement promotional campaigns, discounts, and offers with budget discipline.
• Ensure product listings are complete, accurate, and visually appealing with cross-team collaboration.
• Analyze demand patterns and competitor offerings to optimize product mix and sourcing alignment.
• Support major sale events, category activations, and landing page curation.
• Collaborate with marketing to plan campaigns and influencer activations, providing category insights.
• Work with product to improve search relevance, filters, and recommendations for the category.
• Coordinate with Buying, Supply Chain, Product, and Tech to resolve operational issues and implement features.
• Use analytics tools to generate insights, create reports, and present recommendations to senior leadership.

Skills

Analytical skills

Excel/Sheets

Analytics tools

E-commerce metrics

Communication

Project management

Stakeholder management

Job description

What you'll do:

Revenue & Performance Management

• Drive daily, monthly and quarterly revenue targets for your assigned sub-categories. Monitor and improve key metrics including GMV, conversion rates etc
• Execute strategies to acquire new customers and improve repeat purchase rates. Identify growth opportunities through data analysis and market trends.
• Design and implement promotional campaigns, discounts, and offers. Manage budgets effectively to balance growth with profitability targets.
• Ensure product listings are complete, accurate, and visually appealing. Work with brands and internal teams to improve content quality and product representation.
• Analyze customer demand patterns and competitor offerings to recommend optimal product mix. Identify gaps in the assortment and work with sourcing teams to fill them.
• Support the execution of major sale events and festivals. Manage category-specific activations, themed collections, and landing page curation.
• Partner with the marketing team to plan campaigns, influencer collaborations, and social media activations. Provide category insights to shape messaging and creative direction.
• Work with the product team to improve search relevance, filters, and product recommendations for your category.
• Coordinate with Buying, Supply Chain, Product, and Tech teams to resolve operational issues and implement new features.
• Use analytics tools to generate insights, create reports, and present recommendations to senior leadership.

What we're looking for:

• 3-5 years of experience in category demand management, quick commerce, e-commerce, business analytics, or related roles in retail/marketplace platforms.
• Strong analytical skills with proficiency in Excel/Google Sheets and familiarity with analytics tools
• Understanding of e-commerce metrics (conversion rates, traffic sources, customer acquisition costs)
• Excellent communication and stakeholder management abilities
• Project management skills with the ability to handle multiple initiatives simultaneously