Job Description
Job Description: Category Manager
Function:
Category Management
Role:
Category Manager - Watches
Experience:
7–10 Years
Employment Type:
Full-Time
Role Purpose
The Category Manager will be responsible for driving theoverall business performance of the assigned category, with end-to-endownership of topline growth, profitability, marketing income, brandrelationships, site merchandising, customer experience, and seller performance.
The role requires a strong commercial mindset combined witha deep understanding of e-commerce, category dynamics, consumer behaviour, andmerchandising. The incumbent will work closely with brands and internalcross-functional teams to identify growth opportunities, improve categoryperformance, strengthen the brand portfolio, and deliver a seamless customerexperience.
Key Responsibilities
1. Category Performance & Growth
- Ownthe overall business performance of the assigned category and deliveragainst monthly, quarterly, and annual topline and bottom-line targets.
- Developand execute category growth plans based on business priorities, consumertrends, market opportunities, and brand performance.
- Monitorsales trends, growth rates, conversion metrics, ASP, discounting,margins, and other key commercial indicators to identify opportunitiesand performance gaps.
- Drivecorrective interventions across assortment, pricing, promotions,visibility, merchandising, and inventory to improve category performance.
- Identifynew revenue and growth opportunities through category expansion, new brandadditions, exclusive propositions, and improved customer penetration.
- Conductperiodic business reviews to track performance against plans and ensuretimely execution of agreed actions.
2. Marketing Income & Commercial Management
- Ownand achieve monthly marketing income targets for the category.
- Drivebrand-funded campaigns and commercial initiatives while ensuringtimely collections and optimum return on marketing investments.
- Generateincremental income through brand contributions for campaigns, coupons,internal schemes, visibility opportunities, exclusive launches, and othercommercial initiatives.
- Workclosely with brands to build joint marketing plans aligned with categorypriorities and key commercial events.
- Evaluatethe effectiveness of brand-funded initiatives and optimize investmentsbased on business impact and ROI.
- Ensureproper tracking, documentation, and closure of marketing incomecommitments.
3. Brand Relationship Management
- Buildand maintain strong, strategic relationships with key brands and partnerswithin the category portfolio.
- Actas the primary business partner for brands, driving alignment on growthplans, assortment, pricing, promotions, marketing, inventory, andoperational performance.
- Conductweekly and monthly business reviews with brands, sharingperformance insights, business opportunities, and clear action plans.
- Drivebrand growth by identifying performance gaps and jointly developinginterventions to improve sales, visibility, conversion, and customerengagement.
- Managebrand expectations through timely responses to queries, operationalconcerns, and escalations.
- Leadinitiatives around exclusive launches, collections, collaborations, andbrand-led activations to strengthen differentiation and customerengagement.
- Identifyand onboard relevant new brands and propositions that strengthen theoverall category portfolio.
4. Assortment, Pricing & Category Planning
- Buildand maintain a relevant and competitive assortment aligned with customerdemand, category trends, and business objectives.
- Identifyassortment gaps across brands, price points, styles, and customer segmentsand work with partners to address them.
- Monitorcompetitor assortment, pricing, promotions, and market trends to maintaincategory competitiveness.
- Workwith brands and internal teams to ensure the right depth of inventoryacross key products and commercial periods.
- Drivepricing and promotion strategies that balance customer value, categorycompetitiveness, growth, and profitability.
- Identifyopportunities to improve the overall category mix through high-growth,high-margin, exclusive, and differentiated propositions.
- Ownthe customer journey across category pages, ensuring high visualquality, discoverability, relevance, and a seamless shopping experience.
- Regularlyreview the site for quality issues, broken links, incorrect listings,pricing or discount discrepancies, and merchandising errors and ensuretimely resolution.
- Planand optimize wireframes, banners, landing pages, navigation, productplacements, and calls-to-action based on customer behaviour andbusiness priorities.
- Ensurekey brands, products, campaigns, and launches receive appropriatevisibility across relevant customer touchpoints.
- Monitorand improve critical digital metrics including visits, CTR, Add-to-Cart%, bounce rate, and conversion rate through targeted interventions.
- Usecustomer and business insights to continuously improve product discovery,category navigation, and overall shopping experience.
7. Analytics & Business Insights
- Analysecategory performance across sales, traffic, conversion, inventory,pricing, discounting, marketing, and profitability metrics.
- Developactionable insights from data and translate them into clearly definedbusiness interventions.
- Trackperformance at category, sub-category, brand, and product levels toidentify growth opportunities and areas requiring intervention.
- Createregular dashboards and business reviews highlighting performance,challenges, opportunities, and action plans.
- Usehistorical trends, customer behaviour, competitive insights, and upcomingevents to support category forecasting and planning.
8. Cross-Functional Collaboration
- Workclosely with Marketing, Merchandising, Planning, Finance, Operations,Catalogue, Product, Technology, and Customer Experience teams todeliver category objectives.
- Coordinatecampaign planning and execution across internal teams and external brandpartners.
- Partnerwith Product and Technology teams to identify and resolve customer journeyor platform-related issues affecting business performance.
- Collaboratewith Finance and relevant stakeholders on commercial reconciliation,marketing income, collections, and profitability.
- Ensuretimely execution of key category initiatives by driving alignment andaccountability across stakeholders.
Education & Experience
- Bachelor’sor Master’s degree in Business, Fashion Management, Retail Management,Marketing, or a related discipline.
- 7–10years of relevant experience in Category Management, Buying,Merchandising, Retail, Marketplace, or E-commerce.
- Strongexperience in managing category P&L, revenue targets, brands,assortment, pricing, and promotions.
- Experienceworking with fashion, apparel, lifestyle, or Indian Wear categories wouldbe advantageous.
- Strongunderstanding of e-commerce customer funnels and digital merchandisingmetrics.
- Demonstratedexperience in managing external brand relationships and cross-functionalinternal stakeholders.
Business & Category Management
- CategoryP&L Management
- Revenue& Profitability Management
- AssortmentPlanning
- Pricing& Promotion Strategy
- MarketingIncome Management
- CommercialNegotiation
- Brand& Seller Management
E-commerce & Analytics
- E-commerceFunnel Management
- ConversionOptimization
- CustomerJourney Optimization
- BusinessAnalytics & Data Interpretation
- Inventory& Seller Performance Management
- CampaignPerformance Analysis
- Strongcommercial acumen and ownership mindset
- Strategicthinking with strong execution orientation
- Excellentstakeholder and relationship management
- Strongnegotiation and influencing skills
- Abilityto manage multiple priorities in a fast-paced environment
- Highattention to detail and operational rigor
- Strongproblem-solving and decision-making capability
- Abilityto collaborate effectively across functions and drive closure
Job Snapshot
Updated Date
09-11-2026
Job ID
Job-559
Department
Commercial
Location