Catalog Writer – Food & Gifting

Foodstories; Delhi; On-site; INR 300,000 - 600,000; Full time

Job summary

Foodstories is seeking a creative Catalog Writer to develop accurate, engaging product descriptions for its online and offline catalogs. You will capture features, ingredients, origin, and usage for gourmet foods, fresh produce, bakery, cheeses, and gifting hampers.

Collaborating with merchandising and marketing, you will ensure SEO-friendly content that aligns with Foodstories' brand voice, manage multiple products and deadlines, and update catalogs as new launches arrive.

Qualifications

• 3-5 years of experience in catalog writing, content writing, copywriting, or e-commerce content.
• Excellent written English and proofreading skills.
• Interest in food, gourmet products, premium retail, and gifting.
• Ability to simplify product information into engaging customer-friendly content.
• Strong attention to detail and ability to manage multiple products and deadlines.
• Basic understanding of SEO and e-commerce platforms is preferred.

Responsibilities

• Write clear, engaging, and informative product descriptions for the website and digital catalogs.
• Create compelling content highlighting product features, ingredients, taste, origin, and usage.
• Develop content for gourmet products, fresh produce, bakery, cheeses, pantry essentials, and gifting hampers.
• Ensure accuracy and consistency in product names, descriptions, specifications, and other catalog information.
• Optimize product descriptions for SEO and online discoverability.
• Coordinate with merchandising, marketing, and store teams to collect product information.
• Update catalog content regularly based on new launches, seasonal offerings, and promotions.
• Maintain Foodstories' brand tone across all product listings and marketing content.

Skills

Excellent written English

Proofreading

Content writing

SEO basics

Attention to detail

Copywriting

Job description

Foodstories is the gourmet store to shop at in India ,a destination for discerning consumers who appreciate exceptional taste, premium quality, and discovering something new. More than just a food store, Foodstories brings together the world of gourmet food, everyday indulgence, wellness, and culinary discovery under one roof.

Designed for people who believe great food is an experience, Foodstories offers a thoughtfully curated selection of premium farm-fresh produce, artisanal bakery products, handcrafted cheeses, single-origin chocolates, exotic spices, global pantry essentials, wellness products, and much more. With nearly half of its offerings freshly prepared in-store, Foodstories places freshness, quality, and authenticity at the heart of the experience.

The Foodstories experience extends beyond shopping. Each store brings together gourmet retail, all-day dining, specialty coffee, fresh food, and wellness in a contemporary environment designed to make discovering and enjoying great food an everyday experience.

With a growing presence across India, Foodstories currently has stores at Hill Road, Bandra and Lokhandwala, Andheri in Mumbai, Ambience Mall, Vasant Kunj in Delhi NCR, Banjara Hills in Hyderabad, and Prestige Sterling Square in Bengaluru. The brand is continuing its rapid expansion, with new stores coming soon in Bellandur, Bengaluru, and Hyderabad.

Foodstories also makes premium food accessible wherever customers are, through its online platform, app, WhatsApp ordering, and personalised phone-based concierge services creating a seamless omnichannel experience between its stores and digital platforms.

Founded by Ashni Biyani and Avni Biyani, Foodstories is built around a shared passion for exceptional ingredients, global food cultures, and elevated experiences. With its distinctive mix of gourmet retail, fresh food, dining, coffee, and wellness, Foodstories is creating a new benchmark for how India shops, discovers, and experiences premium food.

https://www.foodstories.shop/

https://www.linkedin.com/company/foodstoriesshop/posts/?feedView=all&viewAsMember=true

Role Overview

We are looking for a creative and detail-oriented Catalog Writer to develop engaging, accurate, and appealing product descriptions for Foodstories' online and offline catalogs. The ideal candidate should have a flair for writing about food, gourmet products, fresh produce, bakery, and gifting.

Key Responsibilities

• Write clear, engaging, and informative product descriptions for the website and digital catalogs.
• Create compelling content highlighting product features, ingredients, taste, origin, and usage.
• Develop content for gourmet products, fresh produce, bakery, cheeses, pantry essentials, and gifting hampers.
• Ensure accuracy and consistency in product names, descriptions, specifications, and other catalog information.
• Optimize product descriptions for SEO and online discoverability.
• Coordinate with merchandising, marketing, and store teams to collect product information.
• Update catalog content regularly based on new launches, seasonal offerings, and promotions.
• Maintain Foodstories' brand tone across all product listings and marketing content.

Requirements

• 3-5 years of experience in catalog writing, content writing, copywriting, or e-commerce content.
• Excellent written English and strong proofreading skills.
• Interest in food, gourmet products, premium retail, and gifting.
• Ability to simplify product information into engaging customer-friendly content.
• Strong attention to detail and ability to manage multiple products and deadlines.
• Basic understanding of SEO and e-commerce platforms is preferred.

Preferred Background:

Candidates with experience in food, FMCG, gourmet retail, hospitality, or e-commerce brands will be preferred.