Campaign Specialist

Livspace; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading home interior platform is seeking a Marketing Executive in Bengaluru to plan and execute customer engagement campaigns. Responsibilities include managing automated communications, analyzing campaign performance, and collaborating with teams to improve engagement strategies. The ideal candidate will have a relevant degree and 1-3 years of marketing experience, particularly with CRM and marketing automation tools. This role offers a dynamic environment focused on innovative marketing strategies.

Qualifications

• 1-3 years of experience in marketing campaigns, CRM, marketing automation or digital marketing.
• Hands-on experience with marketing automation or CRM platforms.
• Strong organizational skills, able to work across multiple teams.

Responsibilities

• Plan and execute marketing campaigns based on customer segments.
• Manage automated communication journeys and maintain customer engagement.
• Analyze campaign performance metrics and work to improve effectiveness.

Skills

Marketing campaigns

CRM systems

Marketing automation

Data analysis

Communication skills

Education

Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field

Tools

WebEngage

CleverTap

HubSpot

Chat360

Job description

• Understand Livspace products, customer segments and CRM systems to plan and execute marketing campaigns.
• Create and manage automated communication journeys across different stages of the customer lifecycle.
• Set up and run campaigns directly using tools such as WebEngage, Chat360 or similar marketing automation platforms.
• Manage customer communication across Email, SMS, WhatsApp and Web Push notifications.
• Run always-on lifecycle campaigns to maintain engagement and drive lead progression.
• Collaborate with marketing and sales teams to support lead generation and customer engagement initiatives.
• Data Management & Analysis:
• Maintain and organize the customer database to support targeted campaigns.
• Track campaign performance metrics such as:
• open rates
• click-through rates
• Responses
• lead conversions
• bookings generated.
• Work with data teams to understand customer behavior and improve campaign effectiveness.
• Analyze campaign performance and identify opportunities to improve engagement and conversion rates.
• Journey Optimization:
• Identify drop-offs in the customer journey and improve communication strategies to increase conversions.
• Run experiments to test different messaging, content formats and communication timing.
• Use campaign insights and data to continuously improve lifecycle marketing strategies.
• Content Development
• Work with content and design teams to create engaging campaign messages for Email, SMS and WhatsApp.
• Ensure messaging aligns with Livspace brand guidelines.

Required Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field.
• 1–3 years of experience in marketing campaigns, CRM, marketing automation or digital marketing.
• Hands-on experience with marketing automation or CRM platforms such as WebEngage, MoEngage, CleverTap, HubSpot or similar tools.
• Experience with WhatsApp messaging platforms such as Chat360, Interakt, WATI or similar tools is a plus.
• Basic understanding of campaign performance metrics and marketing analytics.
• Strong organizational and communication skills, with the ability to work across multiple teams.